Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Dec 30, 2024 • 24min
The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more
Vlogging makes a comeback as a powerful tool for sharing personal and business stories. Dive into the surprising ROI of different content types, revealing that webinars triumph over short-form videos. Explore the evolving role of AI in industries, emphasizing a balance between human creativity and machine efficiency. Personal privacy challenges in content creation and the transformative effects of technology on job roles also get highlighted. This insightful discussion sheds light on both the potential and the pitfalls of modern digital marketing.
30 snips
Dec 24, 2024 • 22min
The BEST Ways to Learn Marketing in 2025
Discover innovative ways to master marketing in 2025, from leveraging short-form content and newsletters to embracing community platforms. Learn how resilience and focused experimentation can turn failures into successes. Dive into the challenges of agency consolidation and acquisition integration, highlighting the importance of culture in growth. Finally, gain insights from economic trends and Jeff Bezos on innovation and philanthropy, revealing how billionaires influence today's landscape.
Dec 23, 2024 • 20min
Answering Year-End Questions Worth Asking
As the year wraps up, reflections on business improvements take center stage. The importance of hiring top talent is highlighted, emphasizing alignment and success. There's a push to identify and eliminate inefficient practices within organizations. Time management emerges as a key focus, along with team dynamics and decision-making strategies. Financial insights reveal the challenges of managing corporate banking and currency, while the debate between investing in innovative technology versus cryptocurrency unfolds.
26 snips
Dec 19, 2024 • 20min
Our 2025 Marketing, Wrapped
Eric Siu and Neil Patel dive into innovative marketing strategies for 2025. They discuss the growing effectiveness of webinars and the impact of AI tools like ChatGPT. The conversation shifts to how mergers and acquisitions will shape the landscape and the changing nature of search engines in an AI-enhanced world. They also highlight groundbreaking advancements in quantum computing and their potential marketing implications, showcasing a fascinating synergy between humans and machines.
7 snips
Dec 18, 2024 • 23min
Did the Hawk Tuah Girl Really Steal $50M?
Dive into the curious case of the Hawk Tuah girl and a jaw-dropping $50 million crypto scheme. Explore how celebrity culture impacts investments in the digital currency realm. Unpack the revenue struggles faced by YouTube Shorts creators and the tough competition in the AI landscape. Delve into the future of AI in business and its expected applications. Plus, examine TikTok's uncertain fate amid growing regulatory scrutiny. This rollercoaster of topics is sure to pique your interest!
5 snips
Dec 17, 2024 • 7min
The Genius Behind Zara’s Billion-Dollar Business Model
Discover the key elements of Zara's innovative business strategy, which combines low advertising costs with strategic retail locations. Learn about the founder Ortega's inspiring journey from humble beginnings to fashion titan. The discussion delves into the significance of targeting large markets for growth, illustrating how Zara capitalized on its expansive audience. This insightful conversation showcases that entrepreneurship knows no age limits, encouraging listeners to pursue their own ventures.
25 snips
Dec 16, 2024 • 12min
Don't Ignore These Top Marketing Channels
Discover the most effective marketing channels that drive revenue, focusing on the power of referrals and client retention. Learn how strong relationships can be pivotal for agency growth and explore innovative strategies like programmatic conversion rate optimization. Delve into the importance of product quality in reducing churn and increasing retention rates. Plus, gain insights on maximizing webinar signups through social media and targeted marketing. This discussion is packed with actionable tips for marketers at any level!
16 snips
Dec 12, 2024 • 6min
The Best Marketing Tools for 2025
Discover the cutting-edge marketing tools set to transform strategies in 2025, like Hey Jen and Overlap, which enhance content creation and accessibility. Learn how to effectively engage global audiences, particularly non-English speakers. Also, dive into the vital role of patience in marketing, emphasizing that lasting success demands long-term commitment and resilience rather than quick wins. This insight is crucial for newcomers looking to thrive in a competitive landscape.
32 snips
Dec 11, 2024 • 7min
Our Biggest Marketing Wins in 2024
Discover the key marketing wins of 2024, featuring a standout success with the Karrot ABM product on LinkedIn. Explore the significance of building strong partnerships and effective recruiting strategies. Learn how content creation and webinars are driving growth in innovative ways. The hosts also delve into M&A strategies for scaling businesses and discuss emerging marketing tools that can enhance your approach. Tune in for a mix of insights that could transform your marketing tactics!
Dec 10, 2024 • 7min
In-House Creators Get Paid $200k To Make TikToks
In-house creators are raking in impressive salaries, especially on platforms like TikTok. The podcast explores the ROI of influencer marketing, revealing how micro influencers often yield better results than their celebrity counterparts. The conversation dives deep into the complexities of managing these relationships and the evolving landscape of digital marketing. Tune in to discover insights that could transform your approach to influencer strategy!
