Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
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6 snips
Nov 12, 2024 • 27min

New SEO and AI Strategies You Should NOT Miss!

Explore the evolving landscape of marketing and SEO in the age of AI. Discover how automation can enhance content management while emphasizing the need for human oversight. Learn about the shift towards 'search everywhere optimization' in a social media-savvy world. Delve into the balance of old strategies with new AI tools, and uncover the significance of building in-person communities for lasting success. Tune in for insights on adapting to changing search behaviors and leveraging diverse content for improved traffic.
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Nov 11, 2024 • 6min

What You Need to Know About X's FREE Social Trend Tool

Discover two powerful free tools to elevate your content strategy! Learn about X's Radar, a real-time social listening tool that tracks trends, and TikTok's Creator Insight Tool, which reveals high-demand topics. Stay ahead of the game by leveraging these resources for effective marketing. Plus, get insights on how X's algorithm shift towards video content affects user experience and agency growth.
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4 snips
Nov 9, 2024 • 21min

Proven YouTube Lead Gen Tactics from Agency Leaders

Dive into effective YouTube lead generation tactics as agency leaders share their real-world challenges and solutions. Discover the nuances of comparing YouTube Ads to Google Ads, and learn how to optimize targeting and ad performance. The discussion also uncovers innovative marketing strategies, emphasizing the role of creative skills. Additionally, explore insights on navigating sales challenges during Q4 and the importance of teamwork in maintaining sales momentum for agency growth.
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Nov 8, 2024 • 6min

AI SDRs & New Pricing Models Might Destroy Outbound Sales

Explore the rise of AI-driven sales reps revolutionizing outbound marketing. Learn how new pricing models, particularly usage-based pricing, are reshaping the SaaS landscape. Dive into the implications for customer service quality and concerns about spam in this evolving industry. Discover the advantages of joining the Agency Owners Association for agency growth. This discussion paints a vivid picture of the future sales landscape in an AI-centric world.
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Nov 7, 2024 • 11min

Will AI Take Over Marketing? Lessons from 2 Years of ChatGPT

The podcast dives into how AI, especially ChatGPT, is reshaping the marketing landscape. It discusses the dual nature of AI, offering both potential job fears and productivity enhancements. The speakers emphasize the irreplaceable value of creativity in marketing roles. They also highlight a supportive community for agency owners to thrive amidst technological changes. While AI can automate tasks, the importance of human insight and adaptability remains crucial for future marketers.
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6 snips
Nov 6, 2024 • 9min

Bolt.new Will Change The Game For Marketers

Discover the game-changing capabilities of bolt.new, a tool that streamlines app development for marketers. Explore the evolution of personal branding, where video is becoming paramount, while blogging remains a powerful lead generator. Learn about the contrasting effectiveness of text and video content in today’s digital landscape. The discussion also touches on SEO importance and how generational shifts affect content preferences. Dive in to understand how these trends could shape future marketing strategies!
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Nov 5, 2024 • 6min

The Latest SAAS Beef: Who's Really Winning Out?

Dive into the heated rivalry between email marketing giants Beehive and ConvertKit. Discover the competitive dynamics shaping SEO tools SEMrush and Ahrefs. Learn how these marketing wars drive user engagement and foster innovation. The conversation emphasizes effective strategies for product comparison to elevate conversions. Get insights into the narratives that fuel competition, making marketing tactics more impactful.
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Nov 4, 2024 • 8min

Do You Want Your Lawyers Using ChatGPT? A Debate

The discussion dives into how AI is revolutionizing the legal profession by crafting briefs cheaper and faster. A new role, the Chief Automation Officer, is highlighted as essential for future businesses. The episode also reflects on the challenges and opportunities AI brings, stressing the need for human expertise in legal processes to maintain quality. The evolving job landscape in the legal sector is examined, focusing on marriage between technology and human skill.
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Nov 2, 2024 • 8min

Will Demand Boom After the Election?

The discussion explores skepticism about economic demand after elections, highlighting expert insights on interest rates and national debt. It delves into how media biases affect public trust and contrasts traditional media with the rising influence of podcasts. The conversation emphasizes podcasts as a powerful marketing tool in today's landscape, shaking up conventional advertising methods.
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Nov 1, 2024 • 10min

Harris vs. Trump: Podcast Views, Censorship, and Media Influence

The podcast dives into the striking differences in podcast viewership between Kamala Harris and Donald Trump, illustrating the far-reaching consequences of media influence. It discusses how Harris' support often stems from opposition to Trump rather than genuine policy preference. The hosts also tackle media trust issues and innovative marketing strategies using AI. Additionally, they explore the risks entrepreneurs face when making political endorsements, emphasizing the need to separate personal beliefs from business objectives for a healthier work environment.

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