Marketing School - Digital Marketing and Online Marketing Tips

How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

43 snips
Mar 4, 2025
The discussion highlights how AI tools like ChatGPT are reshaping content marketing, particularly in the traditional funnel stages. Navigating competition in the SaaS industry comes to the forefront, as marketers grapple with collaboration hesitance. Insights into MrBeast’s app reveal unique strategies for YouTube content performance. Additionally, the ongoing lawsuit by Chegg against Google sheds light on the importance of adapting traffic sources. The need for versatility in content creation is emphasized, urging marketers to evolve with the landscape.
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INSIGHT

AI's Impact on Marketing Funnels

  • Traditional marketing funnels (TOFU, MOFU, BOFU) are being disrupted by AI.
  • Users move from problem to solution much faster, bypassing traditional content steps.
ADVICE

Content Strategy in the Age of AI

  • Don't abandon TOFU content; adapt to changing consumption habits.
  • Focus on social platforms alongside traditional blogs.
ANECDOTE

SaaS Competition and Competitive Research

  • Competitors frequently request demos for competitive research.
  • Eric Siu shares an anecdote about a CEO from a semi-competitive company reaching out.
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