How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating TOFU Content in a Competitive Landscape
This chapter explores the impact of social media platforms on top-of-funnel content consumption, emphasizing the need for traditional strategies to adapt in the face of AI advancements. It also addresses the competitive dynamics in the SaaS industry and the hesitance among marketers to collaborate, highlighting the significance of customer retention.
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