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Marketing School - Digital Marketing and Online Marketing Tips

Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Mar 3, 2025
The podcast dives into the fierce competition between Google and emerging AI platforms like ChatGPT and Grok. It discusses how user engagement metrics are changing, revealing challenges for Google despite its strong traffic numbers. The hosts explore the effectiveness and limitations of various AI tools, particularly in research and investment scenarios. With engaging anecdotes, they highlight the importance of accuracy and the difficulties AI faces in discerning valid information. Overall, it's a fascinating look at the future of online search and AI's role in it.
21:29

Podcast summary created with Snipd AI

Quick takeaways

  • Users are increasingly combining traditional search engines like Google with AI-driven platforms, leveraging the unique strengths of each for different tasks.
  • Although Google retains a significant share of search queries, the rising stickiness of AI tools like ChatGPT indicates a growing trend towards multi-platform usage.

Deep dives

The Impact of AI on Search Engine Usage

Current trends indicate that users are not abandoning traditional search engines like Google in favor of AI-driven platforms but are instead utilizing a combination of both. Observations show that while Google's traffic remains stable, other AI solutions like ChatGPT and Perplexity are on the rise, indicating a shift towards multi-platform use. The data reveals that although the popularity of AI tools is increasing, Google continues to possess a significant share of daily search queries. This dual-platform approach highlights that users appreciate the distinct advantages offered by various tools for different tasks.

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