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Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Mar 3, 2025

The podcast dives into the fierce competition between Google and emerging AI platforms like ChatGPT and Grok. It discusses how user engagement metrics are changing, revealing challenges for Google despite its strong traffic numbers. The hosts explore the effectiveness and limitations of various AI tools, particularly in research and investment scenarios. With engaging anecdotes, they highlight the importance of accuracy and the difficulties AI faces in discerning valid information. Overall, it's a fascinating look at the future of online search and AI's role in it.

21:29

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Episode notes

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Quick takeaways

Users are increasingly combining traditional search engines like Google with AI-driven platforms, leveraging the unique strengths of each for different tasks.

Although Google retains a significant share of search queries, the rising stickiness of AI tools like ChatGPT indicates a growing trend towards multi-platform usage.

Deep dives

The Impact of AI on Search Engine Usage

Current trends indicate that users are not abandoning traditional search engines like Google in favor of AI-driven platforms but are instead utilizing a combination of both. Observations show that while Google's traffic remains stable, other AI solutions like ChatGPT and Perplexity are on the rise, indicating a shift towards multi-platform use. The data reveals that although the popularity of AI tools is increasing, Google continues to possess a significant share of daily search queries. This dual-platform approach highlights that users appreciate the distinct advantages offered by various tools for different tasks.

Intro

2min

The Changing Dynamics of Online Search and Market Share

2min

Comparing User Engagement and Utility of ChatGPT and Google

3min

Exploring Grok: AI in Research and Investment

6min

Navigating the Challenges of AI in Information Validity

3min

In episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like ChatGPT and Grok. They explore user engagement metrics, the stickiness factor of various tools, and the limitations of AI in providing accurate information. The discussion highlights the importance of using multiple platforms for different tasks and the challenges AI faces in discerning the validity of information.

Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.

TIME-STAMPED SHOW NOTES

(00:00) The State of Search: Google vs AI
(06:00) User Engagement and Stickiness Factors
(11:50) AI Tools: Performance and Limitations
(14:53) The Future of AI in Information Retrieval

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu

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