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Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

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Mar 3, 2025
The podcast dives into the fierce competition between Google and emerging AI platforms like ChatGPT and Grok. It discusses how user engagement metrics are changing, revealing challenges for Google despite its strong traffic numbers. The hosts explore the effectiveness and limitations of various AI tools, particularly in research and investment scenarios. With engaging anecdotes, they highlight the importance of accuracy and the difficulties AI faces in discerning valid information. Overall, it's a fascinating look at the future of online search and AI's role in it.
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INSIGHT

Multi-Platform Search

  • Google isn't losing searchers to AI, but users are increasingly using multiple platforms.
  • Google's search volume remains strong, but its market share is being challenged by new platforms like ChatGPT and Perplexity.
INSIGHT

AI Platform Growth

  • While Google's overall search traffic isn't declining drastically, AI tools like ChatGPT and Perplexity are experiencing significant growth in user engagement.
  • User sessions on these AI platforms have increased, indicating growing user interest and adoption.
ANECDOTE

ChatGPT Research Limitations

  • Neil Patel shares his experience of using ChatGPT for research on Google's algorithm updates.
  • He found Google Search and even Google Images to be more accurate and helpful for this specific task.
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