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Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Marketing School - Digital Marketing and Online Marketing Tips

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The Changing Dynamics of Online Search and Market Share

This chapter explores the changing dynamics of online search, focusing on how large language models like ChatGPT and Perplexity are impacting Google's market share. It presents data on increasing user sessions for these LLMs, revealing the challenges Google faces despite its financial stability.

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