Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
112 snips
Jan 16, 2025 • 27min
The Best AI Apps for Business in 2025
Dive into the world of AI tools revolutionizing business productivity, featuring innovative apps like Granola for effective note-taking. Discover how the rise of influencer marketing, exemplified by MrBeast, is reshaping brand strategies. Tesla's unconventional marketing tactics are explored, alongside the concerning issue of microplastics lurking in food products. Additionally, valuable lessons on resilience and responsibility are shared, emphasizing the importance of hard work and managing entitlement in today's youth.
47 snips
Jan 15, 2025 • 22min
What's the Real Value of a Personal Brand?
The discussion kicks off with the vital role of personal branding in the modern landscape, emphasizing authenticity amidst AI-driven interactions. The hosts explore how automation is reshaping industries, using bedbugs as a quirky metaphor for resilience. They dive into the competitive dynamics of AI, particularly the rivalry between tech giants, and highlight the necessity for digital marketers to adapt or risk their relevance. Insights on future AI trends and the importance of human connection offer a thought-provoking look at the industry's evolution.
5 snips
Jan 14, 2025 • 22min
2025 Will Not Be a Blockbuster Year for Most Companies
Experts forecast that 2025 won't be a stellar year for businesses, due to ongoing economic challenges. They examine the effects of rising interest rates and inflation on growth prospects. AI is set to reshape marketing strategies, with smaller teams gaining advantages. The conversation highlights the rise of personal branding and the fading relevance of traditional media. Additionally, they predict shifts in the cryptocurrency market and discuss the evolving role of 'creator operators', merging content creation with business acumen.
Jan 9, 2025 • 19min
Is Encyclopedia Britannica planning an IPO?
Encyclopedia Britannica's surprising IPO plans stir up intrigue, especially against the backdrop of Wikipedia's dominance. The discussion shifts to Elon Musk's innovative management strategies and how AI is transforming businesses. The future of marketing agencies is explored, emphasizing the need to embrace AI for efficiency and quality. As online interactions evolve from blogs to social media, the challenges of engagement and SEO come into focus, showcasing a rapidly changing landscape for digital marketing.
12 snips
Jan 8, 2025 • 19min
Why Mid-Market Companies Are Betting Big on ABM in 2025
Discover the power of account-based marketing (ABM) and its growing importance for mid-market companies. The discussion highlights how relatability in marketing can enhance audience connections and drive engagement. Dive into the competitive SaaS landscape and learn from shared success stories that emphasize adaptability for agencies. The evolving dynamics of AI, including challenges faced by platforms like Jasper.ai, are also examined, showcasing the complexities of retention and SEO strategies. This conversation offers valuable insights for navigating the future of marketing.
23 snips
Jan 7, 2025 • 24min
How Chloe Shih Gained 300K IG Followers in a Week
Discover the astonishing journey of Chloe Shih, who gained 300,000 Instagram followers in just one week through captivating content and innovative editing techniques. Explore the impact of immigration on America's tech workforce and the ongoing debate around skilled visas. Delve into effective marketing strategies, highlighting the importance of audience engagement and collaboration within teams. Finally, understand the crucial connection between focus, sales, and marketing in navigating business challenges.
Jan 6, 2025 • 28min
Neil Patel & Eric Siu's Holiday Productivity Tips
The hosts reflect on their holiday experiences and share how to balance relaxation with productivity. They dive into the current state of affiliate marketing and explore unique tax strategies tailored for entrepreneurs. The conversation highlights missed marketing opportunities for 2025 and emphasizes the importance of adaptability in professional life. Listeners get insights into harnessing AI for enhancing marketing strategies and increasing efficiency, along with innovative lead generation techniques.
10 snips
Jan 2, 2025 • 18min
Nvidia CEO's urinal story, and Why people hate course creators
A hilarious restroom anecdote unveils Nvidia's CEO's intense communication style and unique corporate culture. Course creators face scrutiny for exaggerated success claims, raising questions about authenticity. The conversation highlights the chasm between flashy lifestyles portrayed online and the reality of success. Fame can complicate genuine branding, sparking discussions on the benefits of prioritizing educational content over mere fame. Expect insights on navigating accountability in professional communication while maintaining authenticity.
6 snips
Jan 1, 2025 • 21min
How This Podcast Makes $18M a Year
Discover how podcasts can generate impressive revenue, with some earning millions annually. Explore the ongoing debate about remote versus in-office work and its impact on collaboration. Learn about Amazon's advertising strategies and how product quality can make or break a brand. Uncover the intricacies of Google's ranking algorithms and the significance of branding in SEO. Plus, find out how Instagram's trial reels can enhance content engagement while healthier product trends are reshaping consumer preferences.
Dec 31, 2024 • 20min
The Reason Why $14.6B Klarna Stopped Hiring
The discussion kicks off with Klarna's hiring freeze due to AI's impact on jobs, balancing technology with human oversight. They dive into TikTok's uncertain future and the evolving SEO landscape, emphasizing the necessity for businesses to adapt. Global SEO tactics are shifting towards 'search everywhere optimization' with AI at the helm. Innovative growth strategies include automatic content translation to broaden reach. Finally, they highlight the crucial interplay between branding and performance marketing for enhanced engagement.
