Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
undefined
8 snips
Nov 22, 2024 • 9min

TikTok Might Get Banned In Canada

The potential ban of TikTok in Canada raises serious national security concerns, highlighting the platform's troubled operations. Discussing the implications, they compare it to the U.S. efforts regarding TikTok. The conversation shifts to Elon Musk, delving into his wealth, motivations, and the distinction between seeking power versus making an impact. Musk's lifestyle and interests in gaming add an amusing twist, revealing the quirky side of success.
undefined
Nov 21, 2024 • 7min

Why Google’s Market Stumbles While Amazon Ads Skyrocket

The podcast explores the shift in online advertising dynamics, focusing on Google Ads' declining dominance against the rise of Amazon Ads and TikTok. It highlights Amazon's growth as an advertising powerhouse, showcasing a success story of a self-published author who capitalized on Amazon ads. Additionally, agency owners are encouraged to join a community for sharing insights and boosting business success, all with a light-hearted touch on protein bar preferences.
undefined
7 snips
Nov 20, 2024 • 15min

The Truth About Mainstream Media Nobody Talks About

Growing distrust in mainstream media is transforming how audiences consume information, pushing them toward digital platforms. The importance of hiring the right talent is emphasized, especially younger individuals who bring fresh energy and innovative ideas. Strategies for agency growth are discussed, focusing on content creation and the need for consistency in marketing efforts. The speakers also highlight the evolving landscape of digital marketing opportunities for 2024, along with the challenges and successes that lie ahead.
undefined
Nov 19, 2024 • 15min

You Should DEFINITELY Get a Chief of Staff

Dive into the importance of having a Chief of Staff to streamline operations and boost team dynamics. Discover the balance between personal chaos and business focus as the hosts share their experiences. They dive deep into the challenges of managing teams while maintaining autonomy in decision-making. Plus, learn about effective marketing strategies that prioritize impactful efforts over less effective ones. It's a whirlwind of insights for entrepreneurs looking to enhance their organizational structure and personal well-being.
undefined
Nov 18, 2024 • 9min

Founders vs CEO: What’s the Difference?

Explore the intriguing differences between founders and CEOs in shaping a company's future. Discover how cultural perspectives impact business risks and practices. The discussion delves into leadership titles and their evolving perceptions in entrepreneurship. Balancing ambition with caution becomes essential as the conversation highlights real-world examples of high-risk opportunities. Join in on the complexities surrounding innovation and the challenges leaders face in steering their organizations.
undefined
Nov 16, 2024 • 22min

NEW AI and Tech Recommendations for Agencies

Dive into the world of innovative AI tools that can transform how agencies operate. Discover the vital role of case studies in winning clients and tips for crafting effective team memos. Learn about fostering a supportive work environment and enhancing communication in growing teams. The discussion also includes book recommendations to elevate professional skills and leadership. Get ready for insights that can power up your agency's success!
undefined
Nov 15, 2024 • 6min

How Nerds Candy Went From $50M To $500M

Discover how Nerds candy skyrocketed from $50 million to $500 million thanks to the game-changing introduction of gummy clusters. Learn about the innovative marketing strategies that refreshed beloved brands like Stanley Cup, enabling them to target specific demographics effectively. The conversation delves into revitalization tactics post-acquisition and highlights the power of product innovation in driving brand success and increasing revenue. Get ready to glean insights that could transform your own marketing strategies!
undefined
8 snips
Nov 14, 2024 • 6min

Are Events Worth It? Here’s What We’ve Learned

Discover key insights from a major marketing event in Frankfurt. Find out how attendee numbers influence networking opportunities and sponsorships. Learn why community support from peers can aid in scaling businesses. The hosts discuss the value of focusing on long-term success and hint at their decision to reduce participation in events. Tune in for valuable takeaways that could impact your marketing strategy!
undefined
Nov 13, 2024 • 12min

Marketing Tools You Shouldn’t Live Without

Discover innovative tools to supercharge your content marketing effectiveness. Learn how the shift from long-form to short-form video is reshaping engagement. Explore the advantages of omnichannel marketing for better connections with customers. Delve into the role of AI in driving business growth and profitability, with examples from industry leaders. Stay ahead of the curve in a landscape that prioritizes data privacy and effective ROI strategies.
undefined
6 snips
Nov 12, 2024 • 27min

New SEO and AI Strategies You Should NOT Miss!

Explore the evolving landscape of marketing and SEO in the age of AI. Discover how automation can enhance content management while emphasizing the need for human oversight. Learn about the shift towards 'search everywhere optimization' in a social media-savvy world. Delve into the balance of old strategies with new AI tools, and uncover the significance of building in-person communities for lasting success. Tune in for insights on adapting to changing search behaviors and leveraging diverse content for improved traffic.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app