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The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years

Mar 10, 2025

Discover how YouTube hit over 1 billion monthly podcast users and why this matters for content creators. Dive into the dynamics of political marketing, where weekly updates engage the masses but can lead to polarization. Learn about the pitfalls large corporations face by slashing brand budgets during tough economic times, emphasizing the importance of maintaining a strong brand presence. Real-world examples from companies like Nike and Tesla highlight the costs of these mistakes. Get ready for some eye-opening insights!

22:17

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Episode notes

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Quick takeaways

YouTube's recent achievement of over 1 billion monthly active podcast users highlights its unrivaled discoverability and content engagement compared to other platforms.

Corporations often err by cutting brand marketing budgets during downturns, which can undermine their long-term consumer relevance and market position.

Deep dives

YouTube's Dominance in Podcasting

YouTube has achieved over 1 billion monthly active podcast users, overtaking other platforms like Spotify in terms of user engagement. This growth is attributed to YouTube's strong discoverability features, which allow users to find content more easily compared to competitors. Many creators have experienced this firsthand, as older videos on YouTube can resurface and gain traction due to the platform's continuously evolving algorithm. This makes YouTube not only a popular platform for podcasting but also an effective tool for creators looking to maximize their reach and audience engagement.

Intro

2min

Boosting Views: YouTube Growth Insights

4min

Politics as Marketing: Engagement and Polarization

6min

Rethinking Political Accountability and Governance

2min

The Cost of Cutting Brand Budgets in Marketing

4min

In episode #2931, Eric Siu and Neil Patel discuss the significant milestone of YouTube reaching over 1 billion monthly active podcast users. They explore the impact of content creation on channel growth, the importance of branding in marketing strategies, particularly in the political arena, and the common mistakes corporations make by cutting brand budgets during economic downturns.

TIME-STAMPED SHOW NOTES

(00:00) YouTube's Podcasting Milestone
(03:04) The Power of Discoverability on YouTube
(05:54) The Impact of Content Creation on Growth
(09:10) Marketing Strategies in Politics
(12:13) Branding Mistakes by Corporations

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu

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