Marketing School - Digital Marketing and Online Marketing Tips
Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS
Mar 17, 2025
Discover the evolution of SEO and the need for adaptability in a rapidly changing marketing landscape. Learn how to engage the 95% of potential buyers who aren’t ready to purchase yet. Delve into the differences between SaaS, RAS, and WAS, understanding how measurable outcomes can drive success. Hear innovative strategies for targeted account acquisition and the role of social media and cold emailing in effective lead generation. This discussion offers valuable insights for marketers navigating modern challenges.
24:58
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketers must adapt to the changing SEO landscape by diversifying their skills and utilizing various digital platforms effectively.
- To convert the 95% of potential buyers not ready to purchase, a multi-channel approach is essential for maintaining brand engagement.
Deep dives
Adapting Beyond SEO
Adapting to changes in the digital landscape is crucial for marketing professionals, especially those who started in SEO. Many individuals cling to outdated methods and focus solely on traditional SEO practices, limiting their growth and adaptability. In contrast, successful marketers diversify their skills, embracing platforms like podcasting and YouTube to capture audiences where they are. A willingness to evolve with the market not only enhances their effectiveness but also positions them favorably in a rapidly changing environment.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
