Marketing School - Digital Marketing and Online Marketing Tips

Why Most SEOs FAIL, What To Do About The 95% Of People Who Won't Buy Now, SaaS vs WaaS vs RaaS

20 snips
Mar 17, 2025
Discover the evolution of SEO and the need for adaptability in a rapidly changing marketing landscape. Learn how to engage the 95% of potential buyers who aren’t ready to purchase yet. Delve into the differences between SaaS, RAS, and WAS, understanding how measurable outcomes can drive success. Hear innovative strategies for targeted account acquisition and the role of social media and cold emailing in effective lead generation. This discussion offers valuable insights for marketers navigating modern challenges.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Adapt and Thrive

  • Adapt to new marketing channels and platforms to stay relevant.
  • Don't be beholden to just one channel; follow the attention.
INSIGHT

SEO's True Purpose

  • SEOs should focus on driving profitable traffic, leads, and sales.
  • SEO is a marketing channel, not just a technical skill.
ADVICE

Capture the 95%

  • Engage the 95% of people who don't buy immediately by staying top of mind.
  • Use various channels like social media, email, remarketing, and content creation.
Get the Snipd Podcast app to discover more snips from this episode
Get the app