Marketing School - Digital Marketing and Online Marketing Tips

What To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' Strategy

11 snips
Mar 19, 2025
The hosts dive into the challenges of dealing with copycat products, emphasizing the need for innovation and speed. They discuss how competition can validate success while also pushing for continual improvement. Nvidia's marketing strategies are examined, particularly their intriguing 'Ship The Cow' approach, showcasing the importance of strategic choices in fundraising and pricing. The conversation also touches on the dangers of exaggerated marketing claims, stressing the necessity of staying true to product quality while navigating competitive pressures.
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ANECDOTE

Copycat Discovery

  • Eric Siu recounts how a customer alerted him to a copycat product over the weekend.
  • This discovery initially angered him, but quickly transitioned into motivation for his team.
INSIGHT

Competitor Focus

  • Competitors should be monitored, but not obsessed over.
  • Focus should primarily be on the customer and improving one's own business.
ANECDOTE

Competitive Advantages

  • Eric Siu's copycat competitor is a first-time founder, European-based, well-funded, and feature-rich.
  • However, Siu believes his team's experience and agency connections give them a competitive edge.
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