Marketing School - Digital Marketing and Online Marketing Tips cover image

Marketing School - Digital Marketing and Online Marketing Tips

Why Neil is Re-thinking His Conference Strategy, Revamping Our Content Structure, Top VC's Declare SEO Dead, and an SEO 2025 Update

Mar 7, 2025
Travel for speaking engagements tops the discussion, showcasing its impact on brand visibility. The hosts reflect on balancing family adventures while on the road. They share strategies for revamping content approaches to better engage enterprises. The conversation shifts to the evolving landscape of SEO, raising the question of its effectiveness amidst AI advancements. Insights on 'search everywhere optimization' highlight the need for businesses to adapt their strategies in a rapidly changing digital environment. The future of e-commerce SEO also sparks intriguing dialogues.
23:39

Podcast summary created with Snipd AI

Quick takeaways

  • The importance of balancing family commitments with professional speaking engagements is crucial for maintaining relationships while enhancing exposure and potential revenue growth.
  • Adapting content marketing strategies to focus on 'search everywhere optimization' is essential for staying relevant in the evolving digital landscape influenced by AI and social media.

Deep dives

The Shift Towards Traveling and Speaking Engagements

There is a growing desire to travel again for speaking engagements, driven by the competitive edge that comes from reaching large audiences. Speaking at significant events allows for brand exposure to thousands of ideal prospects, creating demand that may lead to revenue growth in the future. The speaker plans to be selective about which engagements to accept, aiming for larger platforms where the number of attendees reaches into the thousands to maximize impact. Additionally, there’s a recognition that a successful speaking career may wane without continued participation in these events, highlighting the need to maintain visibility in the industry.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode