Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
24 snips
Feb 4, 2025 • 25min
DeepSeek's $6M Training Headline Was Fake Marketing
The launch of DeepSeek reveals intriguing misconceptions about AI training costs, sparking debate about its $6 million claims. The competitive landscape of AI, especially China's rapid advancements, poses significant challenges and opportunities. As the discussion unfolds, the implications for job markets and business efficiency come to light. They also explore how consumer behavior shifts in the AI age are reshaping strategies for success. Navigating this new terrain requires adapting skills and business strategies to stay relevant.
34 snips
Jan 31, 2025 • 23min
What Eric Learned Through 100 ABM Calls
Discover insights from a hundred account-based marketing calls revealing the enthusiasm for ABM strategies. Explore the complexities of software services versus agency offerings, highlighting lead quality and creative content. Uncover the balance between teleprompters and personal voice in video production. Dive into global marketing trends and AI's role in enhancing creativity. Plus, learn about political strategies leveraging social media influences like TikTok, showcasing the cultural impact of consumer behavior.
25 snips
Jan 30, 2025 • 23min
How To Optimize for Search Everywhere Optimization
Discover the transformative concept of 'Search Everywhere Optimization' and why it matters across platforms like YouTube and Amazon. Learn how to enhance audience engagement using the RICE framework and optimize content for maximum visibility. The duo shares insights on effective lead generation through LinkedIn and social media, emphasizing the importance of evolving strategies. Plus, explore how AI is reshaping SEO and content marketing while driving efficiency in smaller business teams. Get ready to rethink your marketing approach!
9 snips
Jan 29, 2025 • 20min
The Fall of CNN
Dive into the decline of CNN and legacy media, exploring the significant challenges they face in retaining audience trust. Discover how HubSpot grapples with SEO traffic issues as traditional news outlets lose relevance. The discussion on AI reveals its transformative power in content creation and customer support. Consider the future workplace dynamics with AI, emphasizing the need for skilled teams over larger ones. This episode delivers a thought-provoking look at media evolution and the intersection of technology and creativity.
18 snips
Jan 28, 2025 • 23min
How to build a community from scratch
Discover the secrets to building an engaging online community from scratch. Learn about the critical metrics that drive success and effective strategies to reduce member churn. The hosts share personal stories highlighting the significance of brand identity over just logos, emphasizing emotional connections. They also discuss how to maintain member engagement and the tangible value of your community. Tune in for insights that will help you foster a thriving digital space!
39 snips
Jan 24, 2025 • 24min
Will Podcasting Drive You More Customers?
Podcasting emerges as a powerful tool for business growth and customer acquisition, especially when targeting specific niches. The discussion delves into middle market opportunities and creative strategies for financing business acquisitions. An intriguing viral marketing experiment with Oreos highlights unexpected outcomes, while Coca-Cola's successful market expansion sheds light on diversification. There's also a compelling debate on balancing diversity initiatives with a focus on hiring for competence, emphasizing meritocracy in competitive fields.
33 snips
Jan 23, 2025 • 26min
How We Adapted Our Marketing Strategies in 2025
In a forward-looking discussion, the duo explores innovative marketing strategies for 2025, emphasizing the role of AI in crafting personalized marketing content. They dive into evolving social media tactics, highlighting the need for diverse and frequent postings. The podcast also touches on effective strategies for podcast growth amidst competition, outlining how to leverage collaborations and established audiences. Plus, they share insights into navigating the complexities of podcast interviews with high-profile guests.
8 snips
Jan 22, 2025 • 20min
Mark Zuckerberg Slams Apple For Its Lack of Innovation
Mark Zuckerberg critiques Apple's lack of innovation and discusses Meta's workforce downsizing. The podcast dives into Elon Musk's potential TikTok acquisition and the chaotic dynamics it brings. A surge in CMO hiring hints at a marketing recovery, while shifts in social media strategies reveal the balancing act between revenue and engagement. Additionally, it touches on changes in Meta's approach and the evolving landscape of social commerce, highlighting the importance of adaptability in marketing today.
18 snips
Jan 21, 2025 • 23min
Evidence That Google Detects AI-Generated Content
Discover how Google is evolving its detection of AI-generated content and the implications for SEO. The discussion pivots to traditional SEOs adapting to a rapidly changing landscape with 'Search Everywhere Optimization.' They also analyze the nuances of business acquisitions, especially with companies in decline. A comparison of ad revenue from Pornhub versus YouTube provides intriguing insights into monetization strategies. Finally, explore Apple's new advertising model and its potential to significantly reshape the industry.
9 snips
Jan 17, 2025 • 17min
How Many People Do CEOs Really Rely On in an Org?
Leaders often find themselves relying on a handful of trusted individuals, which varies greatly between large companies and startups. The future of advertising is shifting, with AI agents potentially taking over from traditional consumer-focused ads. The discussion also highlights the power of celebrity endorsements, showcasing their ability to elevate brand visibility. Finally, the conversation critiques Google's recent algorithm changes, underlining the importance of multi-touch attribution for understanding consumer actions.
