Marketing School - Digital Marketing and Online Marketing Tips What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?
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Mar 27, 2025 Dive into the intriguing world of company acquisitions, where cultural alignment and complementary services can make or break a deal. Discover the lessons learned from both successful and unsuccessful acquisitions, especially in the SaaS realm. Challenge the idea of 'best practices' in business, advocating for personalized strategies. Plus, unpack the nuances of revenue generation after speaking at conferences, emphasizing the power of long-term relationships and continuous content creation.
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Eric Siu's Acquisition Failures
- Eric Siu acquired two companies, an e-commerce paid media firm and a small business SEO firm, but neither worked out.
- He attributes the failures to several factors, including a lack of complementary services and cultural mismatches.
Acquire Complementary Businesses
- Acquire complementary businesses for cross-selling and higher retention.
- Clients see it as de-risking if you can offer multiple services.
Retain Founders and Align Cultures
- Retain founders after an acquisition, as they are key to the company culture and strategy.
- Ensure cultural alignment between the acquired company and your own.
