What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores the speakers' experiences with company acquisitions, highlighting key lessons from both successes and failures. It emphasizes the importance of selecting complementary firms to enhance customer retention and increase value, while also addressing the complexities of making strategic business decisions.
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