What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?
Marketing School - Digital Marketing and Online Marketing Tips
Learning from Acquisition Missteps
This chapter analyzes lessons learned from two unsuccessful acquisitions, stressing the importance of proactive involvement in the process. It contrasts successful and unsuccessful deals while highlighting strategies for optimizing acquisitions in the SaaS sector to maximize growth and revenue.
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