Marketing School - Digital Marketing and Online Marketing Tips Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS
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Apr 1, 2025 Discover how major brands are using LinkedIn for innovative RFP strategies and the need for modern go-to-market tactics. The discussion highlights the evolving nature of content marketing amidst AI advancements, emphasizing personalized approaches. In-person connections and media exposure take center stage as crucial elements. Vibe marketing is critiqued as a shallow trend, while the transformative impact of AI on marketing practices is explored. Get insights on building brand reputation in a rapidly changing digital landscape.
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Finding RFPs on LinkedIn
- Monitor LinkedIn for RFPs and respond to them.
- This is a new way to generate leads, especially for agencies.
Evolving Go-to-Market Strategies
- Traditional outbound strategies like mass emails and basic PR are becoming less effective.
- In-person events and targeted outbound that adds real value still work.
Press Event Success
- Eric Siu shares how overseas press events generate brand awareness and leads.
- He gets press coverage through newspapers, magazines, and TV, which helps with RFPs.