Marketing School - Digital Marketing and Online Marketing Tips
Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS
Apr 1, 2025
Discover how major brands are using LinkedIn for innovative RFP strategies and the need for modern go-to-market tactics. The discussion highlights the evolving nature of content marketing amidst AI advancements, emphasizing personalized approaches. In-person connections and media exposure take center stage as crucial elements. Vibe marketing is critiqued as a shallow trend, while the transformative impact of AI on marketing practices is explored. Get insights on building brand reputation in a rapidly changing digital landscape.
26:26
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Major brands are increasingly leveraging LinkedIn for RFPs, reshaping agency-client engagement strategies through proactive connections and targeted outreach.
- The integration of AI in content marketing is driving a shift towards personalized, easily consumable formats, transforming how information is accessed and utilized.
Deep dives
Generating RFPs through LinkedIn Engagement
Companies are increasingly turning to LinkedIn to find agencies for their needs, as evidenced by a rise in requests for proposals (RFPs). Engaging directly with potential clients on this platform enables agencies to respond to requests actively, thereby increasing their chances of being included in RFPs. For instance, one team member effectively positioned themselves to connect with a company looking for services, showcasing the proactive measures being taken. As this method becomes more prominent, it suggests a shift in how agencies can leverage social media for business development.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
