Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
26 snips
Feb 19, 2025 • 23min
The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports
The conversation dives into YouTube's rise as a leading podcast platform, highlighting its innovative technology for content analysis. They also discuss managing without direct reports, emphasizing how this flat structure fosters creativity. The role of AI in marketing is examined, showcasing its influence on productivity and advertising efficiency. Additionally, the complexities of tracking marketing effectiveness are addressed, advocating for a balanced approach that acknowledges both measurable and intangible results.
34 snips
Feb 18, 2025 • 23min
The AI Influencer That Makes $10M A Year
Explore the rise of AI influencers and their revolutionary impact on marketing. Discover Elon Musk's unconventional business strategies that champion authenticity. Understand the challenges companies face amidst economic fluctuations and the importance of strategic engagement. Learn how brands navigate the fine line between personal expression and corporate image. Dive into the world of meme marketing, showcasing how viral moments and celebrity engagement are reshaping brand communication.
8 snips
Feb 17, 2025 • 23min
YouTube Citation Surges 414 Percent in AI Overviews
Discover the explosive 414% growth in AI-related content on YouTube, showcasing its evolution into a powerhouse for marketing. Learn how targeted content can drive lead generation and the crucial role of sales operations in effective lead management. The impact of AI code generators comes under scrutiny, revealing challenges they face in creator markets. As YouTube transforms into a podcasting hub, the importance of personalized strategies and audience engagement emerges as key themes for future success.
57 snips
Feb 14, 2025 • 24min
The 14% Conversion Boost That Most Companies Miss
Explore the power of Buy Now Pay Later solutions, potentially boosting conversions by 14% for online sellers. Discover how personal appearance impacts professional success, especially in B2B marketing, and the changing norms post-pandemic. Enjoy a lighthearted debate about travel preferences: backpacks versus briefcases. Delve into the effectiveness of Super Bowl ads compared to authentic marketing. Finally, uncover insights on evolving venture capital and the role of innovation in today’s software industry.
8 snips
Feb 13, 2025 • 18min
Google Organic and Paid CTRs Hit New Lows
Recently, there’s been a significant decline in click-through rates for both organic and paid traffic, raising eyebrows among marketers. The discussion shifts to the need for businesses to prioritize revenue over sheer traffic. AI tools for lead generation are emerging, offering personalized outreach but also highlighting the need for human interaction in sales. Concerns about privacy and the delicate balance between automation and personal connections are also addressed, as marketers navigate the evolving landscape.
10 snips
Feb 12, 2025 • 23min
Why People Are Melting Down Over DOGE
The uproar over Dogecoin stirs deep discussions about financial transparency and government accountability. The implications of Elon Musk’s acquisition of Twitter reveal potential shifts in market trends. Young talent in tech is celebrated for bringing fresh perspectives to the table. The need for fiscal responsibility in organizations becomes evident, highlighting strategic management amidst the chaos. Finally, the evolving landscape of SEO and ranking tracking underscores the importance of adaptability in a rapidly changing digital environment.
23 snips
Feb 11, 2025 • 26min
This AI Will Predict Your Future Success
The conversation ignites with a lively debate on AI's accuracy in predicting personal success. Insights into personal metrics and business strategies reveal how AI can enhance decision-making. Humorous anecdotes about unexpected lead generation add a light touch. The role of personal branding in digital marketing is underscored, while the challenges of leadership in an AI-driven world are thoughtfully explored. Together, they discuss how these technologies can streamline operations and improve strategic planning.
18 snips
Feb 7, 2025 • 18min
The unusual way we give feedback at our companies
Explore the evolution of feedback styles in workplaces, emphasizing the role of authenticity in leadership. Discover the balance between public praise and private criticism, and why direct feedback is crucial for team growth. The discussion dives into the emotional complexities of giving and receiving feedback, highlighting the importance of open communication. Anecdotes illustrate how effective feedback can foster a culture of respect and accountability while driving organizational development.
37 snips
Feb 6, 2025 • 21min
How Neil and Eric Would Go About Building Their Personal Brand in Today's World
Discover the secrets to building a powerful personal brand in today’s digital landscape. Video content takes center stage, highlighting its importance in engaging your audience. Uncover effective strategies for leveraging LinkedIn to fuel your growth. The podcast also navigates the delicate balance between agency work and product development, while exploring the dynamics of team collaboration and motivation. Learn how adaptability and planning can drive your success as an entrepreneur!
19 snips
Feb 5, 2025 • 23min
The First 1-Person $1 Billion Company
The rise of one-person billion-dollar companies is reshaping the business landscape. Discover the critical balance of understanding cash flow and financial management to avoid overspending pitfalls. The hosts humorously compare modern life to that of historical kings, pondering AI’s role in creating more meaningful work. Learn effective strategies for navigating lost opportunities and the importance of persistent follow-ups. Finally, engage with the complexities of client communications in RFPs and the patterns that can lead to valuable insights.
