Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
5 snips
Dec 17, 2024 • 7min
The Genius Behind Zara’s Billion-Dollar Business Model
Discover the key elements of Zara's innovative business strategy, which combines low advertising costs with strategic retail locations. Learn about the founder Ortega's inspiring journey from humble beginnings to fashion titan. The discussion delves into the significance of targeting large markets for growth, illustrating how Zara capitalized on its expansive audience. This insightful conversation showcases that entrepreneurship knows no age limits, encouraging listeners to pursue their own ventures.
25 snips
Dec 16, 2024 • 12min
Don't Ignore These Top Marketing Channels
Discover the most effective marketing channels that drive revenue, focusing on the power of referrals and client retention. Learn how strong relationships can be pivotal for agency growth and explore innovative strategies like programmatic conversion rate optimization. Delve into the importance of product quality in reducing churn and increasing retention rates. Plus, gain insights on maximizing webinar signups through social media and targeted marketing. This discussion is packed with actionable tips for marketers at any level!
16 snips
Dec 12, 2024 • 6min
The Best Marketing Tools for 2025
Discover the cutting-edge marketing tools set to transform strategies in 2025, like Hey Jen and Overlap, which enhance content creation and accessibility. Learn how to effectively engage global audiences, particularly non-English speakers. Also, dive into the vital role of patience in marketing, emphasizing that lasting success demands long-term commitment and resilience rather than quick wins. This insight is crucial for newcomers looking to thrive in a competitive landscape.
32 snips
Dec 11, 2024 • 7min
Our Biggest Marketing Wins in 2024
Discover the key marketing wins of 2024, featuring a standout success with the Karrot ABM product on LinkedIn. Explore the significance of building strong partnerships and effective recruiting strategies. Learn how content creation and webinars are driving growth in innovative ways. The hosts also delve into M&A strategies for scaling businesses and discuss emerging marketing tools that can enhance your approach. Tune in for a mix of insights that could transform your marketing tactics!
Dec 10, 2024 • 7min
In-House Creators Get Paid $200k To Make TikToks
In-house creators are raking in impressive salaries, especially on platforms like TikTok. The podcast explores the ROI of influencer marketing, revealing how micro influencers often yield better results than their celebrity counterparts. The conversation dives deep into the complexities of managing these relationships and the evolving landscape of digital marketing. Tune in to discover insights that could transform your approach to influencer strategy!
14 snips
Dec 9, 2024 • 8min
How Monthly Webinars Transformed Our Business
Discover the transformative power of webinars as experts share how strategic topics can captivate audiences. Learn the secrets to maximizing attendance with effective email marketing and targeted outreach. The discussion highlights the importance of selecting relevant themes that resonate with attendees from diverse backgrounds. Plus, uncover tactics to engage participants from publicly traded companies, enhancing both lead generation and client relationships. Don't miss these insights to supercharge your own webinars!
44 snips
Dec 7, 2024 • 56min
How to Make Your Agency Profitable in 2025
Marcel Petitpas, CEO and co-founder of Parakeeto, shares his expertise on boosting agency profitability. He discusses the interconnectedness of agency operations and reveals the cycle of insolvency that many agencies face. Key metrics like delivery margin and average cost per hour are spotlighted as essential for financial success. Strategies for optimizing pricing and maximizing operational efficiency are also covered, providing valuable insights for agency owners looking to thrive in 2025.
13 snips
Dec 6, 2024 • 7min
How SEO performs against LLM (Large Language Models)
Dive into the intricate dance between SEO and LLM optimization. Discover how ranking on Google and perplexity metrics are intertwined, and learn about the evolving landscape of search engines, including Google, Bing, and ChatGPT. The podcast also sheds light on business strategy, emphasizing the need for leaders to prioritize financial success over emotional responses during decision-making. Tune in for insights on the future of AI's role in search and the implications for marketers.
9 snips
Dec 5, 2024 • 8min
Why Toyota, Walmart, and Target Are Cutting DEI
Major brands like Toyota, Walmart, and Target are re-evaluating their Diversity, Equity, and Inclusion initiatives. The discussion emphasizes prioritizing meritocracy and cultural fit in hiring practices. It explores the balance between performance and diversity, showcasing real hiring examples. Additionally, challenges faced by women in the workplace are highlighted alongside effective marketing strategies that promote workplace kindness and quality work. Tune in for a deep dive into these evolving corporate policies!
Dec 4, 2024 • 8min
Judge Sinks Elon Musk’s $56B Tesla Pay Package
A recent legal ruling has quashed Elon Musk's massive $56 billion pay package, raising questions about justice and public perception in the business world. The conversation dives into the friction between government regulations and shareholder interests. It also contrasts the public visibility of figures like Musk against the anonymity of other entrepreneurs, reflecting on how this impacts success. Additionally, the podcast discusses the hiring challenges in marketing amidst wage inflation and offers insights on potential recruiting solutions.
