Marketing School - Digital Marketing and Online Marketing Tips
The Most Creative Cold Outreach EVER
Apr 16, 2025
Discover innovative cold outreach tactics that blend personalization with financial incentives for effective marketing. Learn about the advantages and pitfalls of building in public, especially in B2B SaaS. Explore how positioning and pricing strategies can shape your business's success. Dive into insights from private equity that highlight the significance of long-term investments and scaling with quality in mind. Tune in for a wealth of actionable ideas and strategies!
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Quick takeaways
- Creative cold outreach strategies, like sending two cents to grab attention, can significantly enhance social media engagement and response rates.
- Building in public has pros and cons; while it can foster customer connections, it also invites competition and scrutiny that may hinder business growth.
Deep dives
Creative Outreach Strategies
A unique cold outreach example involves a creative approach where an individual sends two cents to catch attention while promoting their services. This outreach gained significant traction, showcasing how targeted media buying strategies can successfully increase social media presence, as exemplified by growing Rippling's Instagram followers from 36 to over 6,200. Such innovative tactics highlight the effectiveness of personalized communication, particularly in cold emailing, where presenting tailored offers, like personalized landing pages, can lead to better engagement rates. By leveraging exclusivity in offers, such as private invites to product trials, businesses can stimulate interest and motivate responses.
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