Marketing School - Digital Marketing and Online Marketing Tips

The Most Creative Cold Outreach EVER

10 snips
Apr 16, 2025
Discover innovative cold outreach tactics that blend personalization with financial incentives for effective marketing. Learn about the advantages and pitfalls of building in public, especially in B2B SaaS. Explore how positioning and pricing strategies can shape your business's success. Dive into insights from private equity that highlight the significance of long-term investments and scaling with quality in mind. Tune in for a wealth of actionable ideas and strategies!
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ANECDOTE

Creative Cold Outreach Example

  • Sherry Rodriguez sends a creative cold outreach by sending money and offering to help grow Instagram followers.
  • Neil Patel receives scammy outreach pretending to be PayPal, showing different outreach styles professionals face.
ADVICE

Effective Cold Outreach Tactics

  • Use offers like personalized landing pages or private invites with exclusivity to attract interest.
  • Good offers combined with slight creativity convert better than creativity alone.
ADVICE

Build In Public Revenue Journey

  • Build in public by sharing your revenue growth journey from zero to a milestone like $100,000 MRR.
  • Smaller growth numbers are more relatable and can create traction and revenue.
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