The Most Creative Cold Outreach EVER
Marketing School - Digital Marketing and Online Marketing Tips
Building in Public: Insights and Risks
This chapter explores the strategy of building in public, weighing the benefits of transparency against the threat of competition. The speakers discuss the dynamics of sharing product development openly while navigating the risks, particularly within the B2B SaaS landscape. Through case studies and personal experiences, they emphasize the importance of defining market positioning and pricing strategies based on customer perceptions.
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