Marketing School - Digital Marketing and Online Marketing Tips Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes
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Apr 9, 2025 Discover how AI is reshaping business efficiency and revolutionizing marketing strategies. Learn the secrets behind maximizing cold email conversions and why first mover advantage is crucial. The hosts discuss Shopify's unconventional approach to metrics and the financial success of ChatGPT. They argue that AI may threaten mediocrity, but not jobs, urging companies to embrace change. Dive into the importance of creativity, adaptation, and testing in a rapidly evolving marketing landscape.
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Agency Firing
- Eric Siu's friend, a SaaS company owner, planned to fire his agency for not leveraging AI.
- The agency hadn't increased output or decreased costs, failing to pass on AI's efficiencies.
Backup Plans for AI
- When using new technology like AI, not everything works perfectly.
- Have backup plans and be prepared for contingencies, especially with new clients or projects.
Testing and Transparency
- Test new AI implementations with clients, potentially offering pilot programs at cost.
- Be transparent about potential issues; it's better than avoiding innovation altogether.
