Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes
Marketing School - Digital Marketing and Online Marketing Tips
Navigating Growth and Metrics
This chapter explores the financial growth of ChatGPT and the unique metric strategies employed by Shopify, stressing the balance between quantitative metrics and qualitative factors like product quality. The discussion also highlights the complexities of managing team dynamics and the pressures faced by founders in aligning performance goals with sustainable growth.
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