Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes
Marketing School - Digital Marketing and Online Marketing Tips
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Maximizing Cold Email Conversions Through Strategic Offers
This chapter explores how the effectiveness of cold email marketing relies more on the quality of the offer than the technical aspects of email delivery. Through specific case studies, it illustrates the potential for dramatic conversion rate increases when optimizing marketing offers, while also providing resources for deeper learning on the subject.
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