Marketing School - Digital Marketing and Online Marketing Tips
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?
Apr 17, 2025
Discover the surprising metrics behind a top marketing podcast's performance and their monthly content budget. The hosts examine the evolving role of AI in strategies, highlighting the need for education on the technology. They tackle modern marketing challenges, emphasizing quality products and effective targeted advertising. Long-form content continues to shine, especially in B2B contexts, proving it still captivates audience attention. Join them as they navigate the intricacies of creating compelling and engaging content in today's digital landscape.
23:22
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Quick takeaways
- The podcast has attained noteworthy success with 200,000 monthly downloads, demonstrating the significant impact of strategic content production investments.
- The discussion emphasized the evolving expectations around AI learning, highlighting a shift towards personal accountability rather than reliance on company training.
Deep dives
Podcast Performance Metrics
The podcast has seen significant success, achieving 200,000 downloads monthly and accumulating over 120 million downloads since its inception. Monthly expenses for the podcast production amount to about $6,000, covering various vendors and services. YouTube channel performance indicates a monthly viewership of 45,000, with a noticeable increase in engagement from short-form content. Retention rates suggest that the listeners appreciate the content, as indicated by their unsolicited feedback asking why certain episodes do not receive more views.
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