Marketing School - Digital Marketing and Online Marketing Tips The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?
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Apr 17, 2025 Discover the surprising metrics behind a top marketing podcast's performance and their monthly content budget. The hosts examine the evolving role of AI in strategies, highlighting the need for education on the technology. They tackle modern marketing challenges, emphasizing quality products and effective targeted advertising. Long-form content continues to shine, especially in B2B contexts, proving it still captivates audience attention. Join them as they navigate the intricacies of creating compelling and engaging content in today's digital landscape.
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Podcast Metrics and Costs Revealed
- Eric Siu and Neil Patel share their podcast metrics and expenses, revealing 200,000 downloads monthly and spending $6,000 total per month.
- They highlight that over seven years, the podcast has exceeded 120 million downloads, showcasing long-term success.
Simple AI Standards Overtraining
- Eric Siu realized a company-wide AI curriculum was too much and reverted to a simple standards of excellence document for AI use.
- He embraces a culture where employees self-learn AI or face replacement if they don't adapt.
Own Your AI Learning
- It's largely the individual's responsibility to learn AI skills rather than relying on the company.
- Survey data shows most people (over 90%) agree on self-learning AI, with some platform-specific exceptions.