Marketing School - Digital Marketing and Online Marketing Tips Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
Apr 15, 2025
Navigating the ever-changing marketing landscape, the hosts stress the importance of sticking to established channels like Google and Meta. They argue that focusing on core strategies and consumer psychology yields better results than chasing the latest trends. The discussion highlights the power of persistent follow-up in sales, transforming leads into major deals. Additionally, they unpack the challenges of starting an e-commerce business and the vital role of targeted B2B marketing.
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Focus on Core Channels
- Focus on core marketing channels like Google, Facebook, TikTok, and Amazon.
- Don't jump on every new platform; wait to see which ones gain traction.
Don't Be First
- Avoid being the very first adopter of new marketing channels.
- Wait for some proof of concept and early success before investing heavily.
Invest When Proven
- Once a new channel proves successful (like planes replacing boats), invest heavily.
- Commit significant time and resources to maximize returns.