Marketing School - Digital Marketing and Online Marketing Tips
Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
Apr 15, 2025
Navigating the ever-changing marketing landscape, the hosts stress the importance of sticking to established channels like Google and Meta. They argue that focusing on core strategies and consumer psychology yields better results than chasing the latest trends. The discussion highlights the power of persistent follow-up in sales, transforming leads into major deals. Additionally, they unpack the challenges of starting an e-commerce business and the vital role of targeted B2B marketing.
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Quick takeaways
- Marketers should prioritize established channels over new ones to maximize effectiveness and avoid spreading resources too thin.
- Effective sales rely heavily on consistent follow-up, as many leads require multiple touchpoints before they convert into sales.
Deep dives
The Risks of Early Adoption
Early adoption of new marketing channels can be risky and often leads to suboptimal results. Many marketers may spread themselves too thin by trying to engage with multiple new platforms without fully understanding their effectiveness. A prudent approach is to wait until these channels become more established and proven effective before committing resources. By focusing on established channels first, marketers can ensure they are maximizing their efforts in areas with a higher likelihood of success.
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