Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
Marketing School - Digital Marketing and Online Marketing Tips
Intro
This chapter explores the speakers' hesitance to adopt new marketing channels, advocating for a focus on established platforms such as Google, Meta, and Amazon. They share insights and anecdotes about fleeting trends, encouraging marketers to concentrate on mastering effective strategies rather than chasing every new opportunity.
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