Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
Marketing School - Digital Marketing and Online Marketing Tips
The Enduring Value of Fundamentals in Marketing
This chapter examines the overemphasis on innovation in marketing, advocating for the enduring value of foundational principles like storytelling and understanding consumer psychology. It critiques the trend-driven approach to marketing, illustrating its arguments with the rise and fall of platforms like Clubhouse.
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