Marketing School - Digital Marketing and Online Marketing Tips

How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies

Mar 5, 2025

Discover effective strategies to promote engaging webinars, from email marketing to social media tactics. Learn how to generate topics that resonate using polls and insights from successful webinars. Explore the benefits of using platforms like Restream for multi-channel streaming. The speakers emphasize the importance of building long-term business relationships, balancing performance with personal rapport. Don’t miss essential post-webinar follow-up strategies to nurture potential clients and adapt to the ever-changing market conditions.

24:24

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Episode notes

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Quick takeaways

Effective webinar promotion relies on leveraging email lists and multiple reminders to maximize attendance and engagement.

Post-webinar follow-ups with relevant content and ongoing service reminders help maintain relationships and encourage future business opportunities.

Deep dives

Effective Webinar Promotion Strategies

To effectively promote webinars, leveraging existing email lists and relationships is key. One participant emphasized sending multiple reminder emails to their list, including messages one week, one day, and even one hour before the event to maximize attendance. They also utilize social media promotion, creating engaging content that directs followers to sign up for upcoming webinars. Additionally, collaborating with industry peers to co-host webinars helps expand reach and engage broader audiences, as they promote the event to their own email lists.

Intro

3min

Strategies for Generating Engaging Webinar Topics

2min

Harnessing the Power of Restream for Effective Webinars

2min

The Value of Loyalty and Strategic Decisions

7min

Mastering Webinar Follow-Ups and Agency Pipeline Insights

4min

In episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building long-term relationships in business and share insights on post-webinar follow-up strategies.

TIME-STAMPED SHOW NOTES

(00:00) Promoting Webinars Effectively
(03:12) Generating Engaging Webinar Topics
(05:58) Choosing the Right Webinar Platforms
(09:07) Building Long-Term Relationships in Business
(11:52) Post-Webinar Strategies for Success
(15:08) Navigating Economic Challenges in Business

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu

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