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Marketing School - Digital Marketing and Online Marketing Tips

How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies

Mar 5, 2025
Discover effective strategies to promote engaging webinars, from email marketing to social media tactics. Learn how to generate topics that resonate using polls and insights from successful webinars. Explore the benefits of using platforms like Restream for multi-channel streaming. The speakers emphasize the importance of building long-term business relationships, balancing performance with personal rapport. Don’t miss essential post-webinar follow-up strategies to nurture potential clients and adapt to the ever-changing market conditions.
24:24

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Quick takeaways

  • Effective webinar promotion relies on leveraging email lists and multiple reminders to maximize attendance and engagement.
  • Post-webinar follow-ups with relevant content and ongoing service reminders help maintain relationships and encourage future business opportunities.

Deep dives

Effective Webinar Promotion Strategies

To effectively promote webinars, leveraging existing email lists and relationships is key. One participant emphasized sending multiple reminder emails to their list, including messages one week, one day, and even one hour before the event to maximize attendance. They also utilize social media promotion, creating engaging content that directs followers to sign up for upcoming webinars. Additionally, collaborating with industry peers to co-host webinars helps expand reach and engage broader audiences, as they promote the event to their own email lists.

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