How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies
Mar 5, 2025
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Discover effective strategies to promote engaging webinars, from email marketing to social media tactics. Learn how to generate topics that resonate using polls and insights from successful webinars. Explore the benefits of using platforms like Restream for multi-channel streaming. The speakers emphasize the importance of building long-term business relationships, balancing performance with personal rapport. Don’t miss essential post-webinar follow-up strategies to nurture potential clients and adapt to the ever-changing market conditions.
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Quick takeaways
Effective webinar promotion relies on leveraging email lists and multiple reminders to maximize attendance and engagement.
Post-webinar follow-ups with relevant content and ongoing service reminders help maintain relationships and encourage future business opportunities.
Deep dives
Effective Webinar Promotion Strategies
To effectively promote webinars, leveraging existing email lists and relationships is key. One participant emphasized sending multiple reminder emails to their list, including messages one week, one day, and even one hour before the event to maximize attendance. They also utilize social media promotion, creating engaging content that directs followers to sign up for upcoming webinars. Additionally, collaborating with industry peers to co-host webinars helps expand reach and engage broader audiences, as they promote the event to their own email lists.
Generating Relevant Webinar Topics
When creating webinar topics, conducting polls on social media or surveys on websites can help identify audience interests. This approach allows for the selection of the most popular topics, ensuring that the content is aligned with what potential attendees want to learn. Observing successful webinars in the B2B space also provides inspiration, allowing hosts to adapt successful themes for their own audience. This iterative process of gathering ideas and modifying existing ones helps maintain relevance and engagement with the target demographic.
Post-Webinar Follow-Up Techniques
Post-webinar, consistent follow-ups are crucial for maintaining engagement with attendees who may not be ready to commit immediately. Sending follow-up emails that include slides or summaries of the presentation helps keep the content fresh in the attendees' minds and encourages further interaction. One tactic discussed is to send follow-up messages to remind participants about ongoing services or booking calls, which can lead to future business opportunities. This approach reinforces the importance of staying top of mind, as prospects may reach out later when they are ready to proceed.
In episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building long-term relationships in business and share insights on post-webinar follow-up strategies.
TIME-STAMPED SHOW NOTES
(00:00) Promoting Webinars Effectively
(03:12) Generating Engaging Webinar Topics
(05:58) Choosing the Right Webinar Platforms
(09:07) Building Long-Term Relationships in Business
(11:52) Post-Webinar Strategies for Success
(15:08) Navigating Economic Challenges in Business
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