Marketing School - Digital Marketing and Online Marketing Tips

Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?

4 snips
Feb 25, 2025
The discussion kicks off with the role of awards in attracting top talent, emphasizing how recognition can boost a company's appeal. Next, challenges in recruiting CEOs are explored, highlighting the significance of company culture. Social media strategies come into play, with a focus on diversifying Instagram content and experimenting for better audience engagement. The speakers also dive into the fast-paced world of AI, stressing the need for focus and speed amidst rapid advancements. Lastly, a fun interlude about favorite sweet treats adds a lighthearted touch.
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ADVICE

Value of Workplace Awards

  • Consider getting "best places to work" awards to boost recruitment.
  • These awards indirectly increase revenue by attracting better talent.
ANECDOTE

COO and CEO Searches

  • Eric Siu is interviewing four candidates for a COO position and will soon start a CEO search.
  • Finding the right CEO can take time, sometimes up to a year and a half, as Neil Patel's experience shows.
ADVICE

Attracting Candidates

  • Use awards and other proof elements to showcase your company culture and attract candidates.
  • Founders can leverage their vision to convince potential hires, especially if they understand the candidate's long-term goals.
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