Marketing School - Digital Marketing and Online Marketing Tips The 14% Conversion Boost That Most Companies Miss
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Feb 14, 2025 Explore the power of Buy Now Pay Later solutions, potentially boosting conversions by 14% for online sellers. Discover how personal appearance impacts professional success, especially in B2B marketing, and the changing norms post-pandemic. Enjoy a lighthearted debate about travel preferences: backpacks versus briefcases. Delve into the effectiveness of Super Bowl ads compared to authentic marketing. Finally, uncover insights on evolving venture capital and the role of innovation in today’s software industry.
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Boost Conversions with BNPL
- Integrate "Buy Now, Pay Later" solutions like Klarna or Affirm into your product offerings.
- Expect an average conversion lift of 14%, according to Stripe.
BNPL's Potential in B2B
- "Buy Now, Pay Later" (BNPL) is common in B2C but rare in B2B.
- Testing BNPL in B2B could be beneficial, especially for software with annual fees.
Formal Attire vs. Comfort
- Eric Siu wore comfortable Vuori joggers and a Tom Ford sweater to a speaking engagement.
- He questions the importance of formal attire in a post-COVID world, especially in certain locations like Los Angeles.