Marketing School - Digital Marketing and Online Marketing Tips Google Organic and Paid CTRs Hit New Lows
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Feb 13, 2025 Recently, there’s been a significant decline in click-through rates for both organic and paid traffic, raising eyebrows among marketers. The discussion shifts to the need for businesses to prioritize revenue over sheer traffic. AI tools for lead generation are emerging, offering personalized outreach but also highlighting the need for human interaction in sales. Concerns about privacy and the delicate balance between automation and personal connections are also addressed, as marketers navigate the evolving landscape.
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Declining CTRs
- Organic and paid click-through rates (CTRs) on Google are declining, especially with AI overviews.
- Paid CTRs are significantly higher than organic CTRs, regardless of AI overviews.
Increased Google Usage
- Overall Google traffic, both organic and paid, has increased, despite lower CTRs.
- This suggests more people use Google, leading to more total traffic but distributed across more results.
Prioritize Revenue over Traffic
- Focus on revenue-driving activities rather than just traffic generation.
- Consider how factors like RFPs and referrals play into acquiring clients.