

How We Adapted Our Marketing Strategies in 2025
33 snips Jan 23, 2025
In a forward-looking discussion, the duo explores innovative marketing strategies for 2025, emphasizing the role of AI in crafting personalized marketing content. They dive into evolving social media tactics, highlighting the need for diverse and frequent postings. The podcast also touches on effective strategies for podcast growth amidst competition, outlining how to leverage collaborations and established audiences. Plus, they share insights into navigating the complexities of podcast interviews with high-profile guests.
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AI Video Success
- Eric Siu's AI-generated video performed well on Instagram, even getting shares.
- This success prompted him to scale this content creation process.
AI-Powered Content Creation
- Create separate Instagram and YouTube channels using AI avatars and voices.
- Combine them with long B-roll footage generated with tools like Opus.
Top-of-Funnel Social Media Strategy
- Increase organic social media content by posting short-form videos, data-rich graphics, and long-form videos.
- Target a broader audience (top of funnel) to improve ad click-through rates and reduce costs.