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Marketing School - Digital Marketing and Online Marketing Tips
How to build a community from scratch
Jan 28, 2025
Discover the secrets to building an engaging online community from scratch. Learn about the critical metrics that drive success and effective strategies to reduce member churn. The hosts share personal stories highlighting the significance of brand identity over just logos, emphasizing emotional connections. They also discuss how to maintain member engagement and the tangible value of your community. Tune in for insights that will help you foster a thriving digital space!
21:48
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Quick takeaways
- Understanding and managing churn rates is essential for community health, with lower rates indicating more effective engagement and retention strategies.
- Active participation from founders and regular feedback loops enhance member trust, satisfaction, and the overall value perceived in community involvement.
Deep dives
Understanding Community Metrics
The podcast discusses the essential metrics for assessing the health of an online community, particularly focusing on churn rates. A churn rate of 20-30% is considered poor, with a more desirable rate being under 10% for strong communities. The speakers reveal that their own community has a churn rate of 6%, indicating effective retention strategies. They emphasize that providing value and engagement are key factors that contribute to lower churn rates and sustained membership.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode