Marketing School - Digital Marketing and Online Marketing Tips How to build a community from scratch
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Jan 28, 2025 Discover the secrets to building an engaging online community from scratch. Learn about the critical metrics that drive success and effective strategies to reduce member churn. The hosts share personal stories highlighting the significance of brand identity over just logos, emphasizing emotional connections. They also discuss how to maintain member engagement and the tangible value of your community. Tune in for insights that will help you foster a thriving digital space!
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Community Building
- Online communities thrive when founders are actively involved, especially initially.
- Consistent feedback is crucial for improving the community and its offerings.
Managing Churn
- Expect churn in online communities, especially paid ones, as they are often not essential.
- Strive to make your community indispensable by offering tangible ROI, like revenue growth or skill development.
AOA Churn Rate
- Eric and Neil share their community group, Agency Owners Association (AOA), has about 6% monthly churn.
- They discuss strategies to improve engagement, like sharing soundbites from their weekly meetings and creating onboarding courses.