Marketing School - Digital Marketing and Online Marketing Tips Will Podcasting Drive You More Customers?
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Jan 24, 2025 Podcasting emerges as a powerful tool for business growth and customer acquisition, especially when targeting specific niches. The discussion delves into middle market opportunities and creative strategies for financing business acquisitions. An intriguing viral marketing experiment with Oreos highlights unexpected outcomes, while Coca-Cola's successful market expansion sheds light on diversification. There's also a compelling debate on balancing diversity initiatives with a focus on hiring for competence, emphasizing meritocracy in competitive fields.
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Podcasting for Customer Acquisition
- Podcasts like "Marketing School" may not drive significant direct customer acquisition.
- They are better suited for brand building and as touchpoints in a broader marketing strategy.
Middle Market Acquisition Opportunities
- Explore the middle market (companies with $5-100 million in revenue) for acquisition opportunities.
- Operational expertise is crucial for success, so get involved directly in running the business.
No-Money-Down Acquisition
- A person bought a $13 million company using creative financing (sale-leaseback, inventory loan).
- Neil Patel doubts the buyer's approach due to their lack of operational experience.