Marketing School - Digital Marketing and Online Marketing Tips What Eric Learned Through 100 ABM Calls
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Jan 31, 2025 Discover insights from a hundred account-based marketing calls revealing the enthusiasm for ABM strategies. Explore the complexities of software services versus agency offerings, highlighting lead quality and creative content. Uncover the balance between teleprompters and personal voice in video production. Dive into global marketing trends and AI's role in enhancing creativity. Plus, learn about political strategies leveraging social media influences like TikTok, showcasing the cultural impact of consumer behavior.
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ABM Market Opportunity
- Many companies are starting Account-Based Marketing (ABM) initiatives but existing solutions are unsatisfactory.
- This presents an opportunity for new ABM software that addresses common complaints and offers better value.
Customer Development and Paid Pilots
- Use sales calls for customer development to understand client needs and prioritize product roadmap.
- Offer paid pilots instead of free trials to ensure client commitment and value.
Superhuman Onboarding
- Superhuman, an email company, uses a white-glove onboarding service, requiring a paid trial with onboarding.
- Neil Patel found Superhuman unhelpful but Eric Siu loves it for its email efficiency.