Markigy: The Science of Marketing Strategy

Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving. So, how do you ensure your marketing strategy stays relevant and effective?Today’s guest believes the key is to have a process in place. Having a process will help you make profits, not promises. It’ll help you avoid becoming overwhelmed by planning so you can focus more on your strategy’s effectiveness. Ready to learn more?In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Dave Wakeman, Principal of Wakeman Consulting Group, to talk about how to apply strategy to do business and marketing better. Dave highlights the powerful connection between your strategy and how you use marketing to fulfill your strategy.In this episode, we discuss:The 3 Levels of Strategy: Choice, focus, and action.Strategies for creating long-term sustainability in your business, not just short-term wins.Why discounts are destroying your brand equity.How to get referrals without spamming your customers.The benefits of understanding the psychology of marketing.3 ways marketers can embrace the future of marketing.Remember, if you have a process in place, your strategy will work for you, not against you.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Dave Wakeman, Principal of Wakeman Consulting Grouphttps://www.linkedin.com/in/dwakemanLinks to content here: Wakeman Consulting Group: http://davewakeman.comEmail Dave: dave@davewakeman.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.What would it look like if you could maximize your conversion rates and reach new revenue goals? Creating a personalization strategy is simpler than you think, so let’s discuss a few simple tactics you can use to personalize your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Eric Melchor, Personalization Ambassador at OptiMonk, to talk about how to deliver a more personalized customer experience through digital marketing.In this episode, we discuss:How personalization greatly improves the customer experience.Examples of micro-engagements you can use to learn about your customers and build trust with them.Using audience segmentation to build a personalized email list.Maintaining customer privacy while implementing a personalization strategy.Why personalization plays a vital role in the future of marketing.The key to converting leads and keeping customers engaged is making sure you’re serving the person you’re trying to attract what they’re looking for. It’s all about personalization, folks!Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Eric Melchor, Personalization Ambassador at OptiMonk and Partner Marketing Consultant at Liftoff SRLhttps://www.linkedin.com/in/ericmelchorLinks to content here: OptiMonk: https://www.optimonk.comInnovators Can Laugh Podcast: https://www.innovatorscanlaugh.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers. There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone who’s very passionate about the process.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions, to talk about how to create a successful demand generation team and strategy for your brand.In this episode, we discuss:What does a successful demand gen team look like?Aligning sales and marketing on the demand generation strategy.Characteristics to look for when hiring demand gen talent.Tamara’s framework for executing a full-funnel demand generation strategy.Why attribution is the biggest mistake made by demand gen marketers.Building trust with customers while generating demand for your brand.The role of revenue teams in the future of marketing.If you’re looking to level up your demand generation, start taking action now. Align your sales and marketing teams, create transparency for customers, and focus on hiring great demand gen talent. Then, get ready to see results!Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions & Angel Investor at MeliBio, Inc.https://www.linkedin.com/in/tamarakiticyarovoyLinks to content here: Vena Solutions: https://www.venasolutions.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Every company relies on advertising at some point to attract their customers, but how do you make it work better?Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force. Today, we’re breaking down a few trusted tactics in B2B performance marketing that will help you innovate your revenue engine, create and capture demand, and generate value for customers.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Braeden Matson-Jones, Performance Marketing Manager at Refine Labs, to talk about the relationship between performance marketing, demand generation, and revenue growth.In this episode, we discuss:How Braeden is leveraging performance marketing as a demand generation strategyStrategies for generating and capturing demandImportant performance marketing KPIs to keep your eye onCreative performance marketing solutionsIf you're thinking of incorporating demand informed Performance Marketing into your digital marketing strategy, we highly recommend it. It's a great way to diversify your audience and see results that you can measure. And who doesn't love seeing results? It’s what Markigy is all about, after all.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Braeden Matson-Jones, Performance Marketing Manager at Refine Labshttps://www.linkedin.com/in/braeden-matson-jonesLinks to content here: Refine Labs: https://www.refinelabs.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.Let’s explore a few ways to curate an effective ABM strategy so you can achieve that optimal alignment and close more deals.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mason Cosby, Director of Growth at Gravity Global, to break down trusted tactics for creating a powerful Account-Based Marketing (ABM) strategy.In this episode, we discuss:What is the role of ABM in B2B growth?Mason’s framework for building a successful ABM strategyThe importance of building trust in your professional relationshipsHow to implement ABM tactics in your B2B marketing planWhere is marketing headed in the future? Where should it be going?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow/Meet the Guest:Mason Cosby, Director of Growth at Gravity Globalhttps://www.linkedin.com/in/masoncosbyLinks to content here: Gravity Global: https://gravityglobal.comListen to The Marketing Ladder Podcast: https://apple.co/3eNBK4HListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers.Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.Sharing a message is what marketers do best, so why not use that skill to boost credibility and expand your and your guests’ networks?If you’ve never worked with other content creators or been a guest on a podcast, you’re likely missing out on an amazing opportunity. You also might be missing out on new and potentially life-changing job opportunities!If you're looking for opportunities to create stronger and more meaningful connections with your customers to create more wins for both sides, this episode is for you!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Joseph Lewin, Director of Demand Generation at ProofPoint Marketing, to shine light on the power of podcasting and content co-creation.In this episode we discuss:The benefits of collaborating through podcasting and content creationHow co-creation can lead to new opportunitiesTips and strategies for getting startedThe 1st step to starting a podcast & The benefits of hiring a podcast producerMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Joseph Lewin, Director of Demand Generation at ProofPoint Marketinghttps://www.linkedin.com/in/joseph-lewinLinks to content here: Listen to The Strategic Marketer Podcast: https://thestrategicmarketer.sounder.fmListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

We all know that marketing is essential for business growth. Without customers, there would be no revenue, and without revenue, businesses would quickly disappear. However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue. As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success. On “Markigy”, we believe that the best way to grow your business is to take informed risks and measure the results carefully. We are action-oriented "growth" marketers who believe in long-term wins for both our customers and our business. How do we achieve this? By using human-centric marketing tactics that combine the power of science with the creativity of artistry. In other words, we practice what we call "Markigy." So what exactly is “Markigy”? It's the combination of science, creativity, and strategy that allows us to develop truly customer-centric solutions for our business. And because we're focused on long-term success, we're always measuring ROI so that we can continue to improve our strategies over time. If you're ready to break out of the mindset of finding the "perfect" marketing strategy, then we're ready to help you take your business to the next level. Check out our first episode w/ our host Leanne Dow Weimer and Producer Rita Richa, to learn more about the ways we are looking forward to helping you grow your business with human-centric marketing tactics.  In this episode we discuss:  - What our Marketing Podcast “Markigy” is all about - What listeners can expect to hear from each episode - What makes a great marketer? - The future of human-centric marketing  Meet the Host: Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/  Meet the Guest: Rita Richa Founder & Executive Producer at Reignite Media https://www.linkedin.com/in/ritaricha/  Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved