Markigy: The Science of Marketing Strategy

The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can have better conversations and sell with your buyers, instead of selling to/at them.In this episode, we discuss:How marketing and sales can benefit each other in a more productive, buyer-first way.Where to start in developing a framework for integrating sales and marketing.Why the root cause of your churn might not be what you think.How to leverage the intersection between product-led growth and sales-led growth.Psychologically backed questions to ask customers to get to their real needs and move decisions forward.Why the future of marketing is collaborative and AI-driven.Remember, none of these tactics are a silver bullet. You still have to do the work to understand your customers and find a solution that works for their unique situation.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Carole Mahoney, Founder of Unbound Growth, expert sales coachhttps://www.linkedin.com/in/carolemahoneyLinks to content here: Visit Unbound Growth’s website: https://www.unboundgrowth.comPre-order Carole’s book, Buyer First: Grow Your Business with Collaborative Selling: https://carolemahoney.com/booksListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.In this episode, we discuss:When does a marketer need more advanced measurement and attribution tools?How to effectively measure online ad performance of multi-channel adsHow to communicate your ideas to c-suite executives and get buy-inScott’s major predictions for the future of data privacy and attributionHow Mint Measure’s paid media attribution model is different from the restMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Scott Konopasek, CEO and Founder of Mint Measurehttps://www.linkedin.com/in/scott-konopasekLinks to content here: Visit Mint Measure’s website: https://www.mintmeasure.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand. Today’s special guest is here to teach you how to turn customer testimonials into high-quality content for your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Casey Hill, Head of Growth at Bonjoro and Professor of Content Marketing, to break down some high-impact, low-cost strategies for capturing user-generated content.In this episode, we discuss:Why specificity is key in creating compelling, high-converting social proofHow to use video to create personalized touch points throughout the customer journeyWhat types of companies benefit the most from video testimonials?How to measure the strength of your customer relationshipsLow-cost ways to conduct research and gather customer feedbackCan marketers use AI to generate high-quality content?You don’t have to be a large company with a big budget to get high-quality social proof that converts. You just have to know how to make it effective and impactful.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Casey Hill, Head of Growth at Bonjorohttps://www.linkedin.com/in/caseyhillLinks to content here: Visit Bonjoro’s website: https://www.bonjoro.comEmail him: casey@bonjoro.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

The right marketing strategy will show you that even the smallest teams can have great results and great ROI.This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Sarah Noel Block, Content Marketing Strategist and CEO of Tiny Marketing, to talk about how to build effective and efficient content marketing for tiny teams with tiny budgets.In this episode, we discuss:High-impact strategies for building a content engineHow to get optimal results from your market research tactics, like social media pollsWhat is a content pillar and why are they important?How to use content pillars to develop your content strategy and create content that can be repurposed across multiple channelsBest ways to execute a pillar strategy with a small marketing budgetCan pillar content marketing be used by any marketer?If you have a tiny team and a tiny budget, executing a content marketing strategy can seem daunting… but it doesn’t have to be. The tips and tactics Sarah shares will make it so much easier! Just remember, start by finding out what your audience cares about and then figure out how you can teach them about their own problems.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Sarah Noel Block, CEO of Tiny Marketing and Host of the Tiny Marketing Showhttps://www.linkedin.com/in/SarahnoelblockLinks to content here: Visit Sarah’s website: https://www.Sarahnoelblock.comCheck out the Tiny Marketing Show: https://www.Sarahnoelblock.com/tiny-marketing-showListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality. Seriously, what company doesn’t want that?Today’s guest is a growth hacker who’s working on a really exciting project… She’s using her go-to-market strategy to resonate with her target market and growth hack her way to success.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carol Tran, serial entrepreneur, growth hacker, and consultant, to talk about the fundamentals of growth hacking and why marketers should pay more attention to growth hacking in 2023.In this episode, we discuss:What is a growth hacker?The key role growth hacking plays in a marketing team or agency.Why growth hacking isn’t just for marketers, but for your entire organization.Why you need to hire a growth hacker in 2023.How to enable your team to focus on growth.How Carol sharpens her skills as a growth hacker.Is growth hacking really “industry agnostic”?Whether you want to become a growth hacker or hire one, this episode with Carol will cover all the basics so you can get hacking.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Carol Tran, Principal of Growth, Data, & Product Marketinghttps://www.linkedin.com/in/caroltranLinks to content here: Email Carol: carol@caroltran.comFollow her on Twitter: https://twitter.com/caroltranListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from loyal customers, we can also learn a lot from leads that didn’t become customers.It’s important for any marketing team, even PPC teams, to understand the power of direct customer outreach and how it can make or break your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Andrew Harder, Senior Paid Media Manager at Webex Events, to talk about creating and capturing demand through direct customer outreach. In this episode, we discuss:Developing effective strategies for paid media marketing and customer outreach.Achieving marketing and sales alignment in a PPC strategy.How direct customer outreach can tangibly improve your marketing strategy.Why customer outreach may not work for every marketer.What should the future of marketing look like?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Andrew Harder, Senior Paid Media Manager at Webex Eventshttps://www.linkedin.com/in/andrew-harder-3b48134aLinks to content here: Webex Events: https://www.webex.com/events.htmlListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving. So, how do you ensure your marketing strategy stays relevant and effective?Today’s guest believes the key is to have a process in place. Having a process will help you make profits, not promises. It’ll help you avoid becoming overwhelmed by planning so you can focus more on your strategy’s effectiveness. Ready to learn more?In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Dave Wakeman, Principal of Wakeman Consulting Group, to talk about how to apply strategy to do business and marketing better. Dave highlights the powerful connection between your strategy and how you use marketing to fulfill your strategy.In this episode, we discuss:The 3 Levels of Strategy: Choice, focus, and action.Strategies for creating long-term sustainability in your business, not just short-term wins.Why discounts are destroying your brand equity.How to get referrals without spamming your customers.The benefits of understanding the psychology of marketing.3 ways marketers can embrace the future of marketing.Remember, if you have a process in place, your strategy will work for you, not against you.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Dave Wakeman, Principal of Wakeman Consulting Grouphttps://www.linkedin.com/in/dwakemanLinks to content here: Wakeman Consulting Group: http://davewakeman.comEmail Dave: dave@davewakeman.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.What would it look like if you could maximize your conversion rates and reach new revenue goals? Creating a personalization strategy is simpler than you think, so let’s discuss a few simple tactics you can use to personalize your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Eric Melchor, Personalization Ambassador at OptiMonk, to talk about how to deliver a more personalized customer experience through digital marketing.In this episode, we discuss:How personalization greatly improves the customer experience.Examples of micro-engagements you can use to learn about your customers and build trust with them.Using audience segmentation to build a personalized email list.Maintaining customer privacy while implementing a personalization strategy.Why personalization plays a vital role in the future of marketing.The key to converting leads and keeping customers engaged is making sure you’re serving the person you’re trying to attract what they’re looking for. It’s all about personalization, folks!Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Eric Melchor, Personalization Ambassador at OptiMonk and Partner Marketing Consultant at Liftoff SRLhttps://www.linkedin.com/in/ericmelchorLinks to content here: OptiMonk: https://www.optimonk.comInnovators Can Laugh Podcast: https://www.innovatorscanlaugh.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers. There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone who’s very passionate about the process.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions, to talk about how to create a successful demand generation team and strategy for your brand.In this episode, we discuss:What does a successful demand gen team look like?Aligning sales and marketing on the demand generation strategy.Characteristics to look for when hiring demand gen talent.Tamara’s framework for executing a full-funnel demand generation strategy.Why attribution is the biggest mistake made by demand gen marketers.Building trust with customers while generating demand for your brand.The role of revenue teams in the future of marketing.If you’re looking to level up your demand generation, start taking action now. Align your sales and marketing teams, create transparency for customers, and focus on hiring great demand gen talent. Then, get ready to see results!Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions & Angel Investor at MeliBio, Inc.https://www.linkedin.com/in/tamarakiticyarovoyLinks to content here: Vena Solutions: https://www.venasolutions.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Every company relies on advertising at some point to attract their customers, but how do you make it work better?Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force. Today, we’re breaking down a few trusted tactics in B2B performance marketing that will help you innovate your revenue engine, create and capture demand, and generate value for customers.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Braeden Matson-Jones, Performance Marketing Manager at Refine Labs, to talk about the relationship between performance marketing, demand generation, and revenue growth.In this episode, we discuss:How Braeden is leveraging performance marketing as a demand generation strategyStrategies for generating and capturing demandImportant performance marketing KPIs to keep your eye onCreative performance marketing solutionsIf you're thinking of incorporating demand informed Performance Marketing into your digital marketing strategy, we highly recommend it. It's a great way to diversify your audience and see results that you can measure. And who doesn't love seeing results? It’s what Markigy is all about, after all.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Braeden Matson-Jones, Performance Marketing Manager at Refine Labshttps://www.linkedin.com/in/braeden-matson-jonesLinks to content here: Refine Labs: https://www.refinelabs.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved