Markigy: The Science of Marketing Strategy Executing a Successful Full-Funnel Demand Generation Strategy w/ Tamara Kitić Yarovoy
At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers.
There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.
There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone who’s very passionate about the process.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions, to talk about how to create a successful demand generation team and strategy for your brand.
In this episode, we discuss:
- What does a successful demand gen team look like?
- Aligning sales and marketing on the demand generation strategy.
- Characteristics to look for when hiring demand gen talent.
- Tamara’s framework for executing a full-funnel demand generation strategy.
- Why attribution is the biggest mistake made by demand gen marketers.
- Building trust with customers while generating demand for your brand.
- The role of revenue teams in the future of marketing.
If you’re looking to level up your demand generation, start taking action now. Align your sales and marketing teams, create transparency for customers, and focus on hiring great demand gen talent. Then, get ready to see results!
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions & Angel Investor at MeliBio, Inc.
https://www.linkedin.com/in/tamarakiticyarovoy
Links to content here:
Vena Solutions: https://www.venasolutions.com
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
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