Markigy: The Science of Marketing Strategy

How to Get Huge Marketing Results Without a Huge Marketing Team w/ Sarah Noel Block

Feb 28, 2023

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The right marketing strategy will show you that even the smallest teams can have great results and great ROI.

This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.

You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Sarah Noel Block, Content Marketing Strategist and CEO of Tiny Marketing, to talk about how to build effective and efficient content marketing for tiny teams with tiny budgets.

In this episode, we discuss:

High-impact strategies for building a content engine
How to get optimal results from your market research tactics, like social media polls
What is a content pillar and why are they important?
How to use content pillars to develop your content strategy and create content that can be repurposed across multiple channels
Best ways to execute a pillar strategy with a small marketing budget
Can pillar content marketing be used by any marketer?

If you have a tiny team and a tiny budget, executing a content marketing strategy can seem daunting… but it doesn’t have to be. The tips and tactics Sarah shares will make it so much easier! Just remember, start by finding out what your audience cares about and then figure out how you can teach them about their own problems.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Sarah Noel Block, CEO of Tiny Marketing and Host of the Tiny Marketing Show

https://www.linkedin.com/in/Sarahnoelblock

Links to content here:

Visit Sarah’s website: https://www.Sarahnoelblock.com

Check out the Tiny Marketing Show: https://www.Sarahnoelblock.com/tiny-marketing-show

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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