Markigy: The Science of Marketing Strategy Marketing Strategies for Creating Long-Term WINS in Your Business w/ Dave Wakeman
Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.
In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.
But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving.
So, how do you ensure your marketing strategy stays relevant and effective?
Today’s guest believes the key is to have a process in place. Having a process will help you make profits, not promises. It’ll help you avoid becoming overwhelmed by planning so you can focus more on your strategy’s effectiveness. Ready to learn more?
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Dave Wakeman, Principal of Wakeman Consulting Group, to talk about how to apply strategy to do business and marketing better. Dave highlights the powerful connection between your strategy and how you use marketing to fulfill your strategy.
In this episode, we discuss:
- The 3 Levels of Strategy: Choice, focus, and action.
- Strategies for creating long-term sustainability in your business, not just short-term wins.
- Why discounts are destroying your brand equity.
- How to get referrals without spamming your customers.
- The benefits of understanding the psychology of marketing.
- 3 ways marketers can embrace the future of marketing.
Remember, if you have a process in place, your strategy will work for you, not against you.
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Dave Wakeman, Principal of Wakeman Consulting Group
https://www.linkedin.com/in/dwakeman
Links to content here:
Wakeman Consulting Group: http://davewakeman.com
Email Dave: dave@davewakeman.com
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
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