Markigy: The Science of Marketing Strategy

Growth Hacking Explained & Why You Need to Hire a Growth Hacker in 2023 w/ Carol Tran

Feb 14, 2023

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Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!

Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality.

Seriously, what company doesn’t want that?

Today’s guest is a growth hacker who’s working on a really exciting project… She’s using her go-to-market strategy to resonate with her target market and growth hack her way to success.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carol Tran, serial entrepreneur, growth hacker, and consultant, to talk about the fundamentals of growth hacking and why marketers should pay more attention to growth hacking in 2023.

In this episode, we discuss:

What is a growth hacker?
The key role growth hacking plays in a marketing team or agency.
Why growth hacking isn’t just for marketers, but for your entire organization.
Why you need to hire a growth hacker in 2023.
How to enable your team to focus on growth.
How Carol sharpens her skills as a growth hacker.
Is growth hacking really “industry agnostic”?

Whether you want to become a growth hacker or hire one, this episode with Carol will cover all the basics so you can get hacking.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Carol Tran, Principal of Growth, Data, & Product Marketing

https://www.linkedin.com/in/caroltran

Links to content here:

Email Carol: carol@caroltran.com

Follow her on Twitter: https://twitter.com/caroltran

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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