Markigy: The Science of Marketing Strategy Innovative Advertising Attribution & Measurement w/ Scott Konopasek
As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.
Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.
In this episode, we discuss:
- When does a marketer need more advanced measurement and attribution tools?
- How to effectively measure online ad performance of multi-channel ads
- How to communicate your ideas to c-suite executives and get buy-in
- Scott’s major predictions for the future of data privacy and attribution
- How Mint Measure’s paid media attribution model is different from the rest
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Scott Konopasek, CEO and Founder of Mint Measure
https://www.linkedin.com/in/scott-konopasek
Links to content here:
Visit Mint Measure’s website: https://www.mintmeasure.com
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This episode was produced and brought to you by Reignite Media.
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