Markigy: The Science of Marketing Strategy

What can you learn from your competitors' experiments?Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.What happens when you run A/B tests? Does it move the needle of tangible results or does it seem like you’re stuck in a race someone’s already finished? For Andres Glusman, he saw this firsthand and thought of a way to do it better.  It all began while running product and growth at Meetup. An astounding 80% of experiments failed to move the needle. This realization led Andres to co-found DoWhatWorks, a company that uses patented technology to help businesses improve their conversion rates by learning from the experiments of others.In this episode of Markigy, Andres and Leanne dive into how to:Discover ways AI and QR codes transform the marketing landscape .Examine the significance of quality data in optimizing AI and A/B testing for target-driven marketing.Recognize the importance of harmonizing effectiveness and empathy in your marketing approach.Learn how rapid knowledge acquisition can elevate your company's competitive edge.Contemplate the necessity of ethical considerations when deploying AI in marketing.So what happens when a company's experiment goes horribly wrong? Or just doesn’t go wonderfully right? Find out in this episode of Markigy.The actionable takeaways mentioned in this episode are:Visit DoWhatWorks website to learn more about their patented technology for detecting experiments.Use DoWhatWorks to write more effective copy and identify parts of your user experience that need improvement.Avoid QR codes on your website, be mindful of when, where and why they are being used.Use social proof to your advantage, but be careful not to copy everything from competitors or industry leaders.Use data to make informed decisions and skip over unnecessary experimentation.Be mindful of your unique brand and audience when implementing successful strategies from other businesses.To learn more subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Attention, seasoned digital marketers! The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.Join Leanne and Paris on Markigy as they discuss how to:Learn how brand bias influences conversions and elevates paid click performance.Realize the advantages of integrating marketing and sales as a single driving force for growth.Implement a consultative, customer-centric approach to improve your sales interactions.Utilize CRM systems, such as HubSpot, for an efficient way of monitoring funnel metrics.Acquire top-notch digital marketing skills for increasing brand awareness and differentiation.For sustainable business growth, companies must adopt a customer-centric approach that puts the customer at the center of the buying journey. This involves integrating marketing and sales into a single growth function that leverages data insights to drive customer acquisition and retention.Embrace data science, leverage first-party data, and stay ahead of the curve with the guidance of Paris Childress. It's time to propel your marketing strategies to new heights and achieve remarkable results.The actionable takeaways mentioned in this episode include:Connect your CRM data to your marketing platforms to tear down the silo between marketing and sales.Use data science and machine learning to predict lifetime value and feed it back to Google Ads to maximize value and increase efficiency.Send first-party data to Google Ads to make marketing accountable for driving sales pipeline and improve bidding algorithms.Ensure your CMO understands the capabilities of data science and API’s to take advantage of opportunities.Maintain a 3:1 ratio between LTV and CAC to grow profitably and sustainably.Use annual contract value as a substitute for LTV for early-stage startups or those without reliable LTV data.Use first-party data to fill the gaps left by the absence of third-party cookies, which are due to be phased out by Google in Chrome next year.To learn more about the science of Marketing strategy and the art of business, subscribe to Markigy with Leanne Dow-Weimer.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

As experienced marketers, you know that establishing a successful consulting business is no easy feat. However, Jessica Yarbrough has defied the odds by building a seven-figure empire on her expertise in assisting experts in offering high-value coaching, consulting, or training services.With a background in business and marketing, she knows how to elevate personal branding, increase your career opportunities,and generate effective marketing approaches that truly resonate with customers.Jessica believes that “If you actively build your brand on LinkedIn, you are creating future wealth.”And since “organic growth”  doesn’t mean money grows on trees, we decided to sit down with Jessica to delve deeper into her strategies and ask for advice on how to grow as a marketer and entrepreneur. Join Leanne and Jessica on Markigy as they discuss how to:Bolster your personal brand and harness the power of LinkedIn as an entrepreneur.Cultivate meaningful relationships with high-value clientele for sustained triumphs.Reject spam-based tactics and focus on productive communication for impactful marketing.Harmonize your branding and messaging presence across all media for increased authenticity.Zero in on customer preferences to generate effective marketing approaches.From bolstering your personal brand to cultivating meaningful relationships with high-value clientele, Jessica shares valuable insights on how to take your marketing game to the next level. Tune in to learn how to harmonize your branding presence across all media for increased authenticity and more.To learn more about the science of Marketing strategy and the art of business, subscribe to Markigy with Leanne Dow-Weimer.Learn more about Jessica and her business: https://bit.ly/joinexpertacceleratorThis episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession.  But here’s the problem… companies haven’t been using it consistently.If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn.  How? Well, let’s talk about it!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mike Grinberg, Founder and CEO of Proofpoint Marketing, to share his top insights and strategies for relationship-based marketing. In this episode we discuss:Short-term vs. long-term strategies for building relationships with customers.3 core principles for developing relationship-based marketing strategies.The benefits of hiring marketers with business experience.How to turn your brand into a unicorn.When does relationship marketing fit best and where does it not work?Why good business depends on transparency and recognizing when you’re not a good fit. Check out these resources we mentioned during the podcast:The Master Marketer Show: https://proofpoint.marketing/podcastMixing Business with Pleasure Podcast: https://open.spotify.com/show/7xMeJLSTZiMzpa6UpXlo7o Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow Meet the Guest:Mike Grinberg, Founder and CEO of Proofpoint Marketinghttps://www.linkedin.com/in/mikegrinberg Links to content here:  https://proofpoint.marketing Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?That’s why we brought in a B2B revenue expert who specializes in turning marketing spend right back into revenue. How? Through AI curated website experiences.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes the CRO of Mutiny, Julio Bermúdez, to share his top must-know insights on using website personalization as a sustainable, customer-centric marketing strategy.In this episode we discuss:Mutiny’s strategy for reflecting the ICP visiting B2B websites with AITips on how to effectively serve customers to increase conversion and reduce acquisitions costs across their lifecycleUnique and novel ways B2B marketers are using Mutiny.How to use this technology to evolve segment conversion rates by ICPHow generative AI is influencing the future of marketing and content creation.Why every business is becoming a recurring revenue business.Check out these resources we mentioned during the podcast:John Cutler: https://www.linkedin.com/in/johnpcutlerHooked: How to Build Habit-Forming Products by Nir Eyal: https://www.nirandfar.com/hookedMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Julio Bermúdez, Chief Revenue Officer at Mutinyhttps://www.linkedin.com/in/julio-berm%C3%BAdez-5713761bLinks to content here: Mutiny: https://www.mutinyhq.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.In this episode, we discuss:Dreamdata’s approach to data-driven marketing strategy.Why benchmarking is so impactful for marketers.What obstacles or mistakes do marketers encounter when developing a data-driven strategy?Why UTM codes and best practices are a bigger blindspot than you think.Which marketing channels should we prioritize first?When is attribution and data collection not effective?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Steffen Hedebrandt, CMO & Co-Founder of Dreamdatahttps://www.linkedin.com/in/steffenhedebrandtLinks to content here: Visit Dreamdata’s website: https://dreamdata.ioListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.Curious to learn more? Let’s dive deeper!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Lauren Alexander, Head of Marketing at Neurohacker Collective, to share her expertise on the neuroscience of marketing.In this episode, we discuss:Neuroscience as a marketing strategyWhat is neuroplasticity and how does that relate to marketing? Why should marketers care?How confirmation bias becomes a marketing issue5 science-backed tips for overcoming blindspots in marketingLauren’s concerns about the future of marketing and mental healthTips for optimizing your brain health and stimulating neuroplasticityMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Lauren Alexander, Head of Marketing at Neurohacker Collectivehttps://www.linkedin.com/in/laurenkayalexanderListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can have better conversations and sell with your buyers, instead of selling to/at them.In this episode, we discuss:How marketing and sales can benefit each other in a more productive, buyer-first way.Where to start in developing a framework for integrating sales and marketing.Why the root cause of your churn might not be what you think.How to leverage the intersection between product-led growth and sales-led growth.Psychologically backed questions to ask customers to get to their real needs and move decisions forward.Why the future of marketing is collaborative and AI-driven.Remember, none of these tactics are a silver bullet. You still have to do the work to understand your customers and find a solution that works for their unique situation.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Carole Mahoney, Founder of Unbound Growth, expert sales coachhttps://www.linkedin.com/in/carolemahoneyLinks to content here: Visit Unbound Growth’s website: https://www.unboundgrowth.comPre-order Carole’s book, Buyer First: Grow Your Business with Collaborative Selling: https://carolemahoney.com/booksListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.In this episode, we discuss:When does a marketer need more advanced measurement and attribution tools?How to effectively measure online ad performance of multi-channel adsHow to communicate your ideas to c-suite executives and get buy-inScott’s major predictions for the future of data privacy and attributionHow Mint Measure’s paid media attribution model is different from the restMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Scott Konopasek, CEO and Founder of Mint Measurehttps://www.linkedin.com/in/scott-konopasekLinks to content here: Visit Mint Measure’s website: https://www.mintmeasure.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand. Today’s special guest is here to teach you how to turn customer testimonials into high-quality content for your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Casey Hill, Head of Growth at Bonjoro and Professor of Content Marketing, to break down some high-impact, low-cost strategies for capturing user-generated content.In this episode, we discuss:Why specificity is key in creating compelling, high-converting social proofHow to use video to create personalized touch points throughout the customer journeyWhat types of companies benefit the most from video testimonials?How to measure the strength of your customer relationshipsLow-cost ways to conduct research and gather customer feedbackCan marketers use AI to generate high-quality content?You don’t have to be a large company with a big budget to get high-quality social proof that converts. You just have to know how to make it effective and impactful.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Casey Hill, Head of Growth at Bonjorohttps://www.linkedin.com/in/caseyhillLinks to content here: Visit Bonjoro’s website: https://www.bonjoro.comEmail him: casey@bonjoro.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved