Markigy: The Science of Marketing Strategy

Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession.  But here’s the problem… companies haven’t been using it consistently.If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn.  How? Well, let’s talk about it!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mike Grinberg, Founder and CEO of Proofpoint Marketing, to share his top insights and strategies for relationship-based marketing. In this episode we discuss:Short-term vs. long-term strategies for building relationships with customers.3 core principles for developing relationship-based marketing strategies.The benefits of hiring marketers with business experience.How to turn your brand into a unicorn.When does relationship marketing fit best and where does it not work?Why good business depends on transparency and recognizing when you’re not a good fit. Check out these resources we mentioned during the podcast:The Master Marketer Show: https://proofpoint.marketing/podcastMixing Business with Pleasure Podcast: https://open.spotify.com/show/7xMeJLSTZiMzpa6UpXlo7o Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow Meet the Guest:Mike Grinberg, Founder and CEO of Proofpoint Marketinghttps://www.linkedin.com/in/mikegrinberg Links to content here:  https://proofpoint.marketing Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?That’s why we brought in a B2B revenue expert who specializes in turning marketing spend right back into revenue. How? Through AI curated website experiences.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes the CRO of Mutiny, Julio Bermúdez, to share his top must-know insights on using website personalization as a sustainable, customer-centric marketing strategy.In this episode we discuss:Mutiny’s strategy for reflecting the ICP visiting B2B websites with AITips on how to effectively serve customers to increase conversion and reduce acquisitions costs across their lifecycleUnique and novel ways B2B marketers are using Mutiny.How to use this technology to evolve segment conversion rates by ICPHow generative AI is influencing the future of marketing and content creation.Why every business is becoming a recurring revenue business.Check out these resources we mentioned during the podcast:John Cutler: https://www.linkedin.com/in/johnpcutlerHooked: How to Build Habit-Forming Products by Nir Eyal: https://www.nirandfar.com/hookedMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Julio Bermúdez, Chief Revenue Officer at Mutinyhttps://www.linkedin.com/in/julio-berm%C3%BAdez-5713761bLinks to content here: Mutiny: https://www.mutinyhq.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.In this episode, we discuss:Dreamdata’s approach to data-driven marketing strategy.Why benchmarking is so impactful for marketers.What obstacles or mistakes do marketers encounter when developing a data-driven strategy?Why UTM codes and best practices are a bigger blindspot than you think.Which marketing channels should we prioritize first?When is attribution and data collection not effective?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Steffen Hedebrandt, CMO & Co-Founder of Dreamdatahttps://www.linkedin.com/in/steffenhedebrandtLinks to content here: Visit Dreamdata’s website: https://dreamdata.ioListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.Curious to learn more? Let’s dive deeper!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Lauren Alexander, Head of Marketing at Neurohacker Collective, to share her expertise on the neuroscience of marketing.In this episode, we discuss:Neuroscience as a marketing strategyWhat is neuroplasticity and how does that relate to marketing? Why should marketers care?How confirmation bias becomes a marketing issue5 science-backed tips for overcoming blindspots in marketingLauren’s concerns about the future of marketing and mental healthTips for optimizing your brain health and stimulating neuroplasticityMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Lauren Alexander, Head of Marketing at Neurohacker Collectivehttps://www.linkedin.com/in/laurenkayalexanderListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can have better conversations and sell with your buyers, instead of selling to/at them.In this episode, we discuss:How marketing and sales can benefit each other in a more productive, buyer-first way.Where to start in developing a framework for integrating sales and marketing.Why the root cause of your churn might not be what you think.How to leverage the intersection between product-led growth and sales-led growth.Psychologically backed questions to ask customers to get to their real needs and move decisions forward.Why the future of marketing is collaborative and AI-driven.Remember, none of these tactics are a silver bullet. You still have to do the work to understand your customers and find a solution that works for their unique situation.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Carole Mahoney, Founder of Unbound Growth, expert sales coachhttps://www.linkedin.com/in/carolemahoneyLinks to content here: Visit Unbound Growth’s website: https://www.unboundgrowth.comPre-order Carole’s book, Buyer First: Grow Your Business with Collaborative Selling: https://carolemahoney.com/booksListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.In this episode, we discuss:When does a marketer need more advanced measurement and attribution tools?How to effectively measure online ad performance of multi-channel adsHow to communicate your ideas to c-suite executives and get buy-inScott’s major predictions for the future of data privacy and attributionHow Mint Measure’s paid media attribution model is different from the restMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Scott Konopasek, CEO and Founder of Mint Measurehttps://www.linkedin.com/in/scott-konopasekLinks to content here: Visit Mint Measure’s website: https://www.mintmeasure.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand. Today’s special guest is here to teach you how to turn customer testimonials into high-quality content for your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Casey Hill, Head of Growth at Bonjoro and Professor of Content Marketing, to break down some high-impact, low-cost strategies for capturing user-generated content.In this episode, we discuss:Why specificity is key in creating compelling, high-converting social proofHow to use video to create personalized touch points throughout the customer journeyWhat types of companies benefit the most from video testimonials?How to measure the strength of your customer relationshipsLow-cost ways to conduct research and gather customer feedbackCan marketers use AI to generate high-quality content?You don’t have to be a large company with a big budget to get high-quality social proof that converts. You just have to know how to make it effective and impactful.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Casey Hill, Head of Growth at Bonjorohttps://www.linkedin.com/in/caseyhillLinks to content here: Visit Bonjoro’s website: https://www.bonjoro.comEmail him: casey@bonjoro.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

The right marketing strategy will show you that even the smallest teams can have great results and great ROI.This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Sarah Noel Block, Content Marketing Strategist and CEO of Tiny Marketing, to talk about how to build effective and efficient content marketing for tiny teams with tiny budgets.In this episode, we discuss:High-impact strategies for building a content engineHow to get optimal results from your market research tactics, like social media pollsWhat is a content pillar and why are they important?How to use content pillars to develop your content strategy and create content that can be repurposed across multiple channelsBest ways to execute a pillar strategy with a small marketing budgetCan pillar content marketing be used by any marketer?If you have a tiny team and a tiny budget, executing a content marketing strategy can seem daunting… but it doesn’t have to be. The tips and tactics Sarah shares will make it so much easier! Just remember, start by finding out what your audience cares about and then figure out how you can teach them about their own problems.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Sarah Noel Block, CEO of Tiny Marketing and Host of the Tiny Marketing Showhttps://www.linkedin.com/in/SarahnoelblockLinks to content here: Visit Sarah’s website: https://www.Sarahnoelblock.comCheck out the Tiny Marketing Show: https://www.Sarahnoelblock.com/tiny-marketing-showListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality. Seriously, what company doesn’t want that?Today’s guest is a growth hacker who’s working on a really exciting project… She’s using her go-to-market strategy to resonate with her target market and growth hack her way to success.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carol Tran, serial entrepreneur, growth hacker, and consultant, to talk about the fundamentals of growth hacking and why marketers should pay more attention to growth hacking in 2023.In this episode, we discuss:What is a growth hacker?The key role growth hacking plays in a marketing team or agency.Why growth hacking isn’t just for marketers, but for your entire organization.Why you need to hire a growth hacker in 2023.How to enable your team to focus on growth.How Carol sharpens her skills as a growth hacker.Is growth hacking really “industry agnostic”?Whether you want to become a growth hacker or hire one, this episode with Carol will cover all the basics so you can get hacking.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Carol Tran, Principal of Growth, Data, & Product Marketinghttps://www.linkedin.com/in/caroltranLinks to content here: Email Carol: carol@caroltran.comFollow her on Twitter: https://twitter.com/caroltranListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from loyal customers, we can also learn a lot from leads that didn’t become customers.It’s important for any marketing team, even PPC teams, to understand the power of direct customer outreach and how it can make or break your marketing strategy.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Andrew Harder, Senior Paid Media Manager at Webex Events, to talk about creating and capturing demand through direct customer outreach. In this episode, we discuss:Developing effective strategies for paid media marketing and customer outreach.Achieving marketing and sales alignment in a PPC strategy.How direct customer outreach can tangibly improve your marketing strategy.Why customer outreach may not work for every marketer.What should the future of marketing look like?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Andrew Harder, Senior Paid Media Manager at Webex Eventshttps://www.linkedin.com/in/andrew-harder-3b48134aLinks to content here: Webex Events: https://www.webex.com/events.htmlListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.  Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved