Markigy: The Science of Marketing Strategy Fixing B2B Marketing with a GTM Expert Julia Nimchinski
Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.
This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.
In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.
Julia’s vision for Hard Skill Exchange is to help top professionals learn from the best in the industry. Not the ones that necessarily get the most likes on LinkedIn or are household names but experts who really know what they’re doing in the realm of B2B. She shares her unabashed take on the state of B2B marketing today and details the pitfalls marketers typically fall into.
Another concept that has really taken the B2B industry by storm lately is Go-To-Market strategy and planning. It seems that everyone and their mother has GTM in their LinkedIn headlines.
So who really is an expert? Julia, for one. As a true GTM leader who has been talking about this and crafted GTM strategies long before it was a hype word, Julia pulls back the cover, outlining what GTM should really be about..
In this episode of Markigy, Julia and Leanne discuss:
- How sales enablement and GTM have evolved throughout the years.
- The benefits of having deeper business and financial understanding
- What B2B marketing is lacking today compared to B2C.
- Addressing the gap between industry courses and expert advice for what is actually useful to drive meetings and sales.
- How to be a successful founder.
The actionable takeaways mentioned in this episode are:
- In market research, building relationships is all about human connection, not titles.
- Human centric marketing requires conversations with people, not just surveys.
- Taking more risks and being more fun in marketing is a huge opportunity in B2B.
- Prioritize actionable sales and customer success training over theory.
To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.
This episode was produced and brought to you by Reignite Media.
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