Driving Business Growth through a High Learning Velocity Mentality w/ Andres Glusman

What can you learn from your competitors' experiments?

Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.

Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.

What happens when you run A/B tests? Does it move the needle of tangible results or does it seem like you’re stuck in a race someone’s already finished? 

For Andres Glusman, he saw this firsthand and thought of a way to do it better.  It all began while running product and growth at Meetup. An astounding 80% of experiments failed to move the needle. This realization led Andres to co-found DoWhatWorks, a company that uses patented technology to help businesses improve their conversion rates by learning from the experiments of others.

In this episode of Markigy, Andres and Leanne dive into how to:

• Discover ways AI and QR codes transform the marketing landscape .
• Examine the significance of quality data in optimizing AI and A/B testing for target-driven marketing.
• Recognize the importance of harmonizing effectiveness and empathy in your marketing approach.
• Learn how rapid knowledge acquisition can elevate your company's competitive edge.
• Contemplate the necessity of ethical considerations when deploying AI in marketing.

So what happens when a company's experiment goes horribly wrong? Or just doesn’t go wonderfully right? Find out in this episode of Markigy.

The actionable takeaways mentioned in this episode are:

• Visit DoWhatWorks website to learn more about their patented technology for detecting experiments.
• Use DoWhatWorks to write more effective copy and identify parts of your user experience that need improvement.
• Avoid QR codes on your website, be mindful of when, where and why they are being used.
• Use social proof to your advantage, but be careful not to copy everything from competitors or industry leaders.
• Use data to make informed decisions and skip over unnecessary experimentation.
• Be mindful of your unique brand and audience when implementing successful strategies from other businesses.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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