Markigy: The Science of Marketing Strategy Personalize Your B2B Website Experience to Boost Marketing Efficiency with Julio Bermúdez
Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.
As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?
That’s why we brought in a B2B revenue expert who specializes in turning marketing spend right back into revenue. How? Through AI curated website experiences.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes the CRO of Mutiny, Julio Bermúdez, to share his top must-know insights on using website personalization as a sustainable, customer-centric marketing strategy.
In this episode we discuss:
- Mutiny’s strategy for reflecting the ICP visiting B2B websites with AI
- Tips on how to effectively serve customers to increase conversion and reduce acquisitions costs across their lifecycle
- Unique and novel ways B2B marketers are using Mutiny.
- How to use this technology to evolve segment conversion rates by ICP
- How generative AI is influencing the future of marketing and content creation.
- Why every business is becoming a recurring revenue business.
Check out these resources we mentioned during the podcast:
John Cutler: https://www.linkedin.com/in/johnpcutler
Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.nirandfar.com/hooked
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Julio Bermúdez, Chief Revenue Officer at Mutiny
https://www.linkedin.com/in/julio-berm%C3%BAdez-5713761b
Links to content here:
Mutiny: https://www.mutinyhq.com
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
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