Markigy: The Science of Marketing Strategy Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen Hedebrandt
Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…
The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.
In this episode, we discuss:
- Dreamdata’s approach to data-driven marketing strategy.
- Why benchmarking is so impactful for marketers.
- What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
- Why UTM codes and best practices are a bigger blindspot than you think.
- Which marketing channels should we prioritize first?
- When is attribution and data collection not effective?
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Steffen Hedebrandt, CMO & Co-Founder of Dreamdata
https://www.linkedin.com/in/steffenhedebrandt
Links to content here:
Visit Dreamdata’s website: https://dreamdata.io
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
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