Markigy: The Science of Marketing Strategy
Leanne Dow-Weimer
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
Episodes
Mentioned books
Nov 22, 2022 • 40min
How to Build a Successful ABM Strategy w/ Mason Cosby
Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.Let’s explore a few ways to curate an effective ABM strategy so you can achieve that optimal alignment and close more deals.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mason Cosby, Director of Growth at Gravity Global, to break down trusted tactics for creating a powerful Account-Based Marketing (ABM) strategy.In this episode, we discuss:What is the role of ABM in B2B growth?Mason’s framework for building a successful ABM strategyThe importance of building trust in your professional relationshipsHow to implement ABM tactics in your B2B marketing planWhere is marketing headed in the future? Where should it be going?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow/Meet the Guest:Mason Cosby, Director of Growth at Gravity Globalhttps://www.linkedin.com/in/masoncosbyLinks to content here: Gravity Global: https://gravityglobal.comListen to The Marketing Ladder Podcast: https://apple.co/3eNBK4HListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.
Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
Nov 8, 2022 • 35min
How Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph Lewin
Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers.Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.Sharing a message is what marketers do best, so why not use that skill to boost credibility and expand your and your guests’ networks?If you’ve never worked with other content creators or been a guest on a podcast, you’re likely missing out on an amazing opportunity. You also might be missing out on new and potentially life-changing job opportunities!If you're looking for opportunities to create stronger and more meaningful connections with your customers to create more wins for both sides, this episode is for you!In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Joseph Lewin, Director of Demand Generation at ProofPoint Marketing, to shine light on the power of podcasting and content co-creation.In this episode we discuss:The benefits of collaborating through podcasting and content creationHow co-creation can lead to new opportunitiesTips and strategies for getting startedThe 1st step to starting a podcast & The benefits of hiring a podcast producerMeet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Joseph Lewin, Director of Demand Generation at ProofPoint Marketinghttps://www.linkedin.com/in/joseph-lewinLinks to content here: Listen to The Strategic Marketer Podcast: https://thestrategicmarketer.sounder.fmListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.
Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
Oct 5, 2022 • 12min
The Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer]
We all know that marketing is essential for business growth.
Without customers, there would be no revenue, and without revenue, businesses would quickly disappear.
However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue.
As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success.
On “Markigy”, we believe that the best way to grow your business is to take informed risks and measure the results carefully.
We are action-oriented "growth" marketers who believe in long-term wins for both our customers and our business.
How do we achieve this? By using human-centric marketing tactics that combine the power of science with the creativity of artistry. In other words, we practice what we call "Markigy."
So what exactly is “Markigy”? It's the combination of science, creativity, and strategy that allows us to develop truly customer-centric solutions for our business.
And because we're focused on long-term success, we're always measuring ROI so that we can continue to improve our strategies over time.
If you're ready to break out of the mindset of finding the "perfect" marketing strategy, then we're ready to help you take your business to the next level.
Check out our first episode w/ our host Leanne Dow Weimer and Producer Rita Richa, to learn more about the ways we are looking forward to helping you grow your business with human-centric marketing tactics.
In this episode we discuss:
- What our Marketing Podcast “Markigy” is all about
- What listeners can expect to hear from each episode
- What makes a great marketer?
- The future of human-centric marketing
Meet the Host:
Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/
Meet the Guest:
Rita Richa Founder & Executive Producer at Reignite Media
https://www.linkedin.com/in/ritaricha/
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media.
Get in, we're doing a newsletterSubstack Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved
