Markigy: The Science of Marketing Strategy
Leanne Dow-Weimer
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
Episodes
Mentioned books
Oct 5, 2022 • 12min
The Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer]
We all know that marketing is essential for business growth.
Without customers, there would be no revenue, and without revenue, businesses would quickly disappear.
However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue.
As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success.
On “Markigy”, we believe that the best way to grow your business is to take informed risks and measure the results carefully.
We are action-oriented "growth" marketers who believe in long-term wins for both our customers and our business.
How do we achieve this? By using human-centric marketing tactics that combine the power of science with the creativity of artistry. In other words, we practice what we call "Markigy."
So what exactly is “Markigy”? It's the combination of science, creativity, and strategy that allows us to develop truly customer-centric solutions for our business.
And because we're focused on long-term success, we're always measuring ROI so that we can continue to improve our strategies over time.
If you're ready to break out of the mindset of finding the "perfect" marketing strategy, then we're ready to help you take your business to the next level.
Check out our first episode w/ our host Leanne Dow Weimer and Producer Rita Richa, to learn more about the ways we are looking forward to helping you grow your business with human-centric marketing tactics.
In this episode we discuss:
- What our Marketing Podcast “Markigy” is all about
- What listeners can expect to hear from each episode
- What makes a great marketer?
- The future of human-centric marketing
Meet the Host:
Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/
Meet the Guest:
Rita Richa Founder & Executive Producer at Reignite Media
https://www.linkedin.com/in/ritaricha/
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media.
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