Markigy: The Science of Marketing Strategy How Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph Lewin
Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers.
Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.
Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.
While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.
Sharing a message is what marketers do best, so why not use that skill to boost credibility and expand your and your guests’ networks?
If you’ve never worked with other content creators or been a guest on a podcast, you’re likely missing out on an amazing opportunity. You also might be missing out on new and potentially life-changing job opportunities!
If you're looking for opportunities to create stronger and more meaningful connections with your customers to create more wins for both sides, this episode is for you!
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Joseph Lewin, Director of Demand Generation at ProofPoint Marketing, to shine light on the power of podcasting and content co-creation.
In this episode we discuss:
- The benefits of collaborating through podcasting and content creation
- How co-creation can lead to new opportunities
- Tips and strategies for getting started
- The 1st step to starting a podcast & The benefits of hiring a podcast producer
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Joseph Lewin, Director of Demand Generation at ProofPoint Marketing
https://www.linkedin.com/in/joseph-lewin
Links to content here:
Listen to The Strategic Marketer Podcast: https://thestrategicmarketer.sounder.fm
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
Get in, we're doing a newsletter
Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved