Markigy: The Science of Marketing Strategy Building a Better Marketing Strategy Using Personalization w/ Eric Melchor
Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.
Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.
What would it look like if you could maximize your conversion rates and reach new revenue goals?
Creating a personalization strategy is simpler than you think, so let’s discuss a few simple tactics you can use to personalize your marketing strategy.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Eric Melchor, Personalization Ambassador at OptiMonk, to talk about how to deliver a more personalized customer experience through digital marketing.
In this episode, we discuss:
- How personalization greatly improves the customer experience.
- Examples of micro-engagements you can use to learn about your customers and build trust with them.
- Using audience segmentation to build a personalized email list.
- Maintaining customer privacy while implementing a personalization strategy.
- Why personalization plays a vital role in the future of marketing.
The key to converting leads and keeping customers engaged is making sure you’re serving the person you’re trying to attract what they’re looking for. It’s all about personalization, folks!
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Eric Melchor, Personalization Ambassador at OptiMonk and Partner Marketing Consultant at Liftoff SRL
https://www.linkedin.com/in/ericmelchor
Links to content here:
OptiMonk: https://www.optimonk.com
Innovators Can Laugh Podcast: https://www.innovatorscanlaugh.com
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
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