
Creator Science
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Latest episodes

Aug 25, 2020 • 1h 10min
#22: Pat Flynn and Matt Gartland – Why Pat acquired Matt's agency in order to grow Smart Passive Income
In this engaging discussion, Pat Flynn, founder of Smart Passive Income and previously the Green Exam Academy, joins forces with business partner Matt Gartland, who built the creative agency Winning Edits. They delve into the intricacies of their journeys, including the importance of collaboration and authenticity in entrepreneurship. The duo shares insights on navigating the challenges of partnerships, their successful and failed projects, and the pivotal decision behind acquiring an agency to enhance Smart Passive Income's growth.

Aug 18, 2020 • 60min
#21: Matt D'Avella – Freelancing, filmmaking, podcasting, and finding success on YouTube.
Matt D'Avella, a filmmaker and YouTuber known for the Netflix documentary 'Minimalism,' shares insights on creativity and audience building. He discusses the challenges of independent filmmaking and his journey with audience engagement post-documentary. Matt emphasizes the importance of experimentation in content creation, balancing self-doubt with constructive feedback. He also reveals techniques for crafting engaging stories and setting boundaries to maintain creative energy. His passion for minimalism and self-development shines through, motivating fellow creators to take action.

10 snips
Aug 11, 2020 • 56min
#20: Morgan Nield – Selling on Etsy, building a marketing strategy, Pinterest, and transitioning from physical to digital products
Morgan Nield, an Etsy seller turned coach, skyrocketed her shop to six figures in less than a year. She shares her journey from physical to digital products, emphasizing the significance of minimal viable products and shifting marketing strategies. Highlights include the importance of building an email list over traditional SEO, leveraging Pinterest for sales, and creating an engaging Facebook group for community building. Morgan's insights inspire sellers to embrace experimentation and adaptability in their entrepreneurial adventures.

Aug 4, 2020 • 54min
#19: Miles Beckler – Affiliate marketing, building an audience, earning trust, and making money online
Miles Beckler, an internet marketer and YouTuber, shares his journey from launching a mindfulness website to teaching digital marketing on YouTube. He discusses his 90-day content challenge and the ATM method for online earning. Beckler emphasizes the power of giving away valuable knowledge for free, which ultimately earns him more than keeping it behind paywalls. The conversation covers building trust with an audience, mastering content creation, and the importance of shifting from a scarcity to an abundance mindset in business.

Jul 28, 2020 • 54min
#18: MICK – The early days of being a DJ, building relationships, failing micro, and future-proofing your brand.
Dive into the world of a Brooklyn DJ who shares his journey from small-town roots to celebrity-studded events. Discover the power of building genuine relationships in the music industry and overcoming imposter syndrome. Learn how to craft a unique brand that blends creativity with commercial success, all while navigating the fast-paced landscape of technology and culture. MICK emphasizes the importance of adaptability and authenticity for creators aiming to thrive in a competitive arena.

Jul 21, 2020 • 53min
#17: Jude Brewer – Publishing, performing, becoming a producer, and adapting stories for different formats
Jude Brewer, an American author and producer known for his creative podcasting, shares insights into his diverse career as a writer. He discusses the dynamics of traditional vs. self-publishing and the significance of community support in navigating the literary world. Jude highlights his journey from solitary writing to collaborative storytelling, revealing how adapting his stories for various formats enhanced his success. He also emphasizes overcoming self-doubt and the emotional impact of storytelling, making this conversation a treasure trove for aspiring creators.

Jul 14, 2020 • 50min
#16: Puno – Finding freelance clients, managing your time, building a business to support your lifestyle, and creating exceptional courses.
Puno Puno, the dynamic Founder of ilovecreatives and co-creator of PeopleMap.co, dives into the entrepreneurial journey of freelancing. She sheds light on effective time management and avoiding burnout while juggling multiple projects. Puno discusses the evolution of her creative business and the importance of community connections. From creating engaging online courses to navigating Instagram marketing challenges, she shares actionable insights on harmonizing personal fulfillment with client work, all while embracing optimism and continuous growth.

Jul 7, 2020 • 53min
#15: Natalie Franke – Starting a photography business, competition, entrepreneurial loneliness, and the role of community
Natalie Franke, Head of Community at HoneyBook and co-founder of the Rising Tide Society, shares her insights on the journey from a photography hobby to a thriving business. She discusses the loneliness many creative entrepreneurs face and emphasizes the importance of building supportive communities. Natalie reveals how collaboration can transform competition into camaraderie and highlights her initiative that now includes over 75,000 members. This conversation offers valuable advice on fostering meaningful connections for professional growth.

Jun 30, 2020 • 54min
#14: Jonathan Mendonsa – Becoming debt free, how to cut your living expenses, saving for retirement, and investing
In this engaging discussion, Jonathan Mendonsa, co-founder of the ChooseFI podcast and a former pharmacist, shares his inspiring journey of paying off $168,000 in student loans in just 4.5 years. He dives into practical strategies for cutting living expenses and the importance of financial literacy as a pathway to freedom. Jonathan also discusses investing for retirement, focusing on options for the self-employed, and emphasizes the importance of automating savings. His insights are a rallying cry for anyone looking to take control of their financial future.

Jun 23, 2020 • 50min
#13: Cat Coquillette – Leaving the agency world, selling art online, art licensing, and being a digital nomad
Cat Coquillette, a vibrant location-independent artist known for her colorful designs featured in major brands, shares her journey from agency life to full-time artistic freedom. She discusses how travel and nature fuel her creativity, leading to impactful works that resonate with audiences. Cat highlights the importance of licensing agreements and negotiating strategies to maximize earnings. She also reflects on using social media for visibility and the creative joy of transforming commissions into meaningful art. Her story is an inspiring mix of entrepreneurship and creativity.