Creator Science #40: Matty Benedetto of Unnecessary Inventions
Jan 12, 2021
Matty Benedetto is the mastermind behind Unnecessary Inventions, a popular channel that showcases humorous, impractical gadgets designed to solve problems no one asked for. In this conversation, he shares his self-taught journey in product design and how his unique approach gained traction on social media. Matty discusses the importance of audience engagement, his experiences with Kickstarter, and the tension between whimsical creations and commercial design. He emphasizes embracing creativity and overcoming fear as essential for success in content creation.
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Early Entrepreneurial Spirit
- Matty Benedetto started manufacturing in China at 15, selling crocheted hats online after learning from his mom.
- He later expanded to other apparel and tech accessories, always with a focus on textiles.
The First Unnecessary Invention
- The "AirChops," chopstick extensions for AirPods, were Matty's first unnecessary invention, posted on Reddit.
- After positive feedback and another invention suggestion, he made a coat hook collar, further solidifying the concept.
Instagram Focus
- Prioritize Instagram's positive environment and meme culture when designing content.
- Consider Instagram's square ratio and visual nature as the core experience.