Crafting the 'Blue Steel' Aesthetic

Matty Benedetto is the creator of Unnecessary Inventions. Unnecessary Inventions solves problems that don’t really exist by creating products that no one is really asking for.

Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on. He has nearly 650K followers on Instagram and over 100K subscribers on YouTube.

In this episode we talk about being self taught, his experience with Kickstarter, building on Instagram, YouTube, and why his willingness to just do the things he wants to do has gotten him to where he is today.

Transcript and show notes can be found here

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→ #106: Dan Klitsner

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